Facebook hires Levi’s Van Dyck as first CMO
Seb JosephFacebook has hired Rebecca Van Dyck to be its head of global marketing, a move that follows its admission in last week’s IPO filing that it had done very little consumer marketing.
Month: February 2012
Twinings doubles marketing spend
Rosie BakerTwinings will double its marketing spend this year as it moves away from product led marketing and prepares to launch the latest phase of its newly adopted master brand advertising strategy.
Madonna premieres video on Clear Channel screens worldwide
Seb JosephMadonna has partnered with outdoor specialist Clear Channel to screen the debut of her latest music video, “Give Me All Your Luvin”, on digital screens around the world.
Premier Foods axes group marketing director role amid restructure
Seb JosephPremier Foods’ group marketing director Jon Goldstone is to leave amid a restructure that folds marketing into its commercial structure, a move that comes just weeks after the launch of its £50m power brand marketing strategy.
Facebook still faces marketing challenges despite its lofty valuation
Lara O'ReillyBrands have been key to Facebook’s financial success since it launched in Mark Zuckerberg’s student digs eight years ago, with advertising now accounting for 85% of all the social network’s revenue. But despite Facebook courting the presence of every major Western brand, it still has some uphill marketing challenges to face in order to please […]
Own label copycat brands face EU scrutiny
Rosie BakerSupermarkets that produce own-label products that resemble established branded goods, will face closer scrutiny and potential financial penalties after a European Commission report accuses them of “parasitic copying”.
Bauer Media unites with LG Mobile to crowdsource bumper issue
Seb JosephBauer Media’s Grazia is crowdsourcing editorial content for its London Fashion Week issue as it looks to generate advertising from brands.
HMV brings together insight and ecommerce in marketing overhaul
Rosie BakerHMV has brought together insight and ecommerce under a newly created senior role as part of its efforts to refocus on multichannel operations and boost flagging sales.
BT: ‘Marketers need to have love affair with customer services’
Russell ParsonsMarketers need to embark on a “love affair” with their customer service counterparts or risk failing their brands, according to BT’s service chief.
MyDeco CEO steps down
Ronan ShieldsMyDeco CEO Nicole Vanderbilt has stepped down from her position just three months after the company relaunched as a direct ecommerce store. Read the full story here.
Browett’s move to Apple says good things about his work at Dixons
Rosie BakerApple has drawn some criticism for appointing Dixons’ current CEO John Browett as its director of retail, but more than anything, the move is a testament to the work Browett has done at the struggling electricals chain. Apple, which has notoriously high standards and impeccable taste would not be risking the high esteem in which […]
Make a booking for the exciting MW Engage Awards
Branwell JohnsonMake sure you don’t miss the most exhilarating, glitzy and entertaining awards night of the year – the Marketing Week Engage Awards 2012.
Twitter offers UK brands enhanced profile pages
Charlottle McElenyBrands including Asda, Cadbury and Sky are part of a UK beta group trialling Twitter’s enhanced profile pages, which allow brands more customisation. Read full article here.
Four key marketing take aways from Facebook’s IPO
Lara O'ReillyThe world’s largest social network has announced plans for a stock market flotation that could potentially value the website in the same ballpark as McDonald’s.
Unilever readies new customer insight panel
Rosie BakerUnilever is inviting consumers to help shape the future direction of its brands, marketing and products by setting up a customer panel, a move that comes as it warns that 2012 will be “difficult” in its end of year trading update.