Travelodge loses top marketer
Russell ParsonsTravelodge’s top UK marketer Charlie Herbert has left after three years in his current position, prompting a review of the budget chain’s marketing structure.
Month: February 2012
Reaching wealthy consumers demands classic luxury marketing techniques
MaryLou CostaThose with cash to spend appear to be the last consumers left standing, so what will it take for brands outside the luxury sector to appeal to them? The fact that luxury brands have continued to post extraordinary profits when an array of high street names have fallen like the proverbial house of cards is […]
Yahoo loses top marketers in EMEA restructure
Lucy TesserasYahoo’s ongoing strategic review has taken effect in Europe with a major restructure of its marketing department prompting some high-profile departures. Read the full story here.
Case study: The Private Journey
MaryLou CostaFind out how mainstream brands can attract the world’s super rich, click here For a Q&A with Quintessentially’s co-founder Ben Elliot, click here If the opening of a private jet dealership in London’s Knightsbridge last month isn’t enough of an indicator of demand at the very top of the consumer market, Jim Kerwin, founder and […]
Are you reaching the world’s elite customers?
MaryLou CostaFind out how mainstream brands can attract the world’s super rich, click here Explore a case study with private jet dealership The Private Journey, click here Marketing Week (MW): How have the demands of high net worth individuals changed since you founded the business? Ben Elliot (BE): When we founded Quintessentially in 2000, the focus […]
TripAdvisor ad banned for “misleading” reviews
Seb JosephTripAdvisor has been rapped by the advertising watchdog for making false claims about the reviews on its website, after it admitted it couldn’t prove they were genuine or from real travellers.
Heineken readies Facebook Valentine’s push
Seb JosephHeineken is launching a Valentine’s Day themed Facebook app as part of a social media strategy that will see the beer brand launch a series of tactical campaigns designed to appeal to young men.
City AM extends brand into recruitment
Lara O'ReillyFree daily business newspaper City AM is set to launch the biggest brand extension since its launch in 2005 with its first foray into the recruitment market.
AXA positions as innovator in £20m brand campaign
Russell ParsonsAXA is launching its first business-wide brand campaign with a £20m advertising blitz that positions the financial services operator as one that thinks differently to rivals.
L’Oreal rapped again over airbrushing
Rosie BakerL’Oreal has been rapped for airbrushing again by the advertising watchdog after misleading manipulation of an ad featuring actress Rachel Weisz.
Why a funding cut can be an opportunity
Lara O'ReillyIn her first interview since becoming director of marketing and audiences at the BBC last year, Helen Normoyle tells Lara O’Reilly how the broadcaster’s marketing teams can continue to deliver at a fraction of the cost
Vouchers: reclaiming the market from the deal-chasers
Laura SnoadBrands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
Contactless payments need a push
Webops TempTom Gregory from Barclaycard is right in saying that driving awareness is key to increasing take-up of contactless payment (‘Brands get behind push for contactless’, MW 19 January) but it’s not the only factor. More card providers must give their users the opportunity to use contactless payment, and more retailers must accept this payment method, […]
New BlackBerry leader must rediscover the brand’s USP
Webops TempGiven BlackBerry’s poor performance, the double departure of brand owner Research In Motion’s co-CEOs Mike Lazaridis and Jim Balsillie (MWlinks.co.uk/ BBCEO) smacks more of a quick dash for the exit rather than what the former describes as “passing the baton”. One of the problems is that the BlackBerry brand has lost its USP. Rival instant […]
Basket pages let mobile commerce down
Webops TempIt is all very well retailers spending millions of pounds ensuring consumers are able to navigate their mobile sites, but the minute the customer decides to make a purchase it becomes clear that facilitating mobile commerce for the consumer has not yet permeated to the basket pages. Consumers are typically forced to enter their billing […]