Why the Super Bowl 2012 is a barometer for marketing
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Month: February 2012
Domino’s to trial f-commerce
Rosie BakerDomino’s is giving Facebook fans an exclusive opportunity to try its new product launch, in the latest example of brands experimenting with f-commerce.
Coca-Cola to reinvest productivity savings into brand building marketing
Lara O'ReillyCoca-Cola is launching a global cost-cutting initiative that will see productivity savings reinvested into brand building marketing campaigns.
Charities reassess brand to attract support
Rosie BakerCharities are reassessing their branding and marketing communications to try to ensure they appeal to new audiences, as they face additional funding challenges and stalled donations. Disability charity Scope, Children’s charity Variety and Diabetes UK have all refocused their branding and approach to marketing in recent weeks demonstrating the need for charities to be much […]
Warburtons’ marketing director Hayes departs
Seb JosephWarburtons’ marketing director, Richard Hayes, has left the company after nearly five years.
January sales fail to revive high street
Russell ParsonsHeavy discounting failed to revive UK retail sales in January when sales dipped 0.3% as consumers reined in spending amid worries about job security, according to a study.
Unilever: “Marketing needs to be noble again”
Rosie BakerUnilever wants to make marketing a “noble” profession again by driving social progress as well as business growth after decades of “selling for selling’s sake”.
Discovery set to put marketing weight behind brand extensions
Lara O'ReillyDiscovery Enterprises, the licensing and sales arm for the company behind the Discovery Channel, says 2012 will be the “roll out year” for the series of retail, publishing and travel brand extensions it has announced in recent months.
We7 hopes anti-Valentine’s playlist campaign will create “fans for life”
Marketing WeekMusic streaming service We7 is partnering with Match.com for a February promotion that offers users the chance to send their Valentines – and ex-Valentines – love and hate-themed playlists.
O2 expands reward scheme to rugby fans
Seb JosephO2 will offer customers tickets to watch the England Rugby team at Twickenham, as part of an extension of its long-standing sponsorship deal with the Rugby Football Union (RFU).
DM shouldn’t focus on the short-term
Russell ParsonsLofty proclamations that the future of all marketing is direct regardless of the medium aside, the key takeaway from a recent gathering of the great and good of the DM industry was a truism that is ageless: myopic marketing for short-term gain will damage your brand over time. At a recent Direct Marketing Association (DMA) […]
PlayStation Network to become ‘Sony Entertainment Network’
Lara O'ReillySony is to rebrand its PlayStation Network as it looks to better integrate the gaming service with all of its other entertainment devices.
MP launches Body Confidence Awards
Rosie BakerMPs have stepped up the pressure on beauty brands that “rip of consumers with dishonest images” by recognising brands that promote body confidence and positive images under an awards programme.
Vevo UK kicks off campaign to break emerging artist
Jessica DaviesVevo UK has launched a campaign to promote up-and-coming British artist Labrinth. Read full article here.
DOH extends Change4life to combat alcohol abuse
Seb JosephThe Department of Health has launched the first alcohol awareness campaign to use the Change4Life brand, warning drinkers of the dangers of excessive alcohol consumption.