Kingfisher, India’s biggest beer by market share, is hoping its sponsorship of English amateur cricket will give it a firmer foothold in the UK and unseat rival Cobra Beer.
Digital radio chiefs have hailed the latest listenership numbers a “milestone” after it was revealed almost half of radio listeners tuned in on a digital device in the fourth quarter, according to the latest Rajar data.
Facebook has announced plans to float on the stock market, having filed papers seeking to raise $5bn (£3bn) in an initial public offering.
Marks & Spencer will be the first retailer to launch a branded-content app on Samsung Smart TV, as part of its broader strategy to expand its multi-channel operations.
Music streaming service We7 is partnering with Match.com for a February promotion that offers users the chance to send their Valentines – and ex-Valentines – love and hate-themed playlists.
Commercial radio saw its share of radio listening and listener numbers drop in the final quarter of 2011, according to Rajar, contributing to a dip in overall listener numbers.
95.8 Capital FM has extended its lead over rivals in the fiercely competitive London commercial radio market, registering its best listening figures for seven years in the final quarter of 2011, according to the latest listenership figures.
For a Q&A with Quintessentially’s co-founder Ben Elliot, click here Explore a case study with private jet magazine The Private Journey, click here To see Ledbury Research’s analysis of wealth archetypes in Asia, Russia and the Middle East, click here There is a group of people for whom the recession has barely registered. They could […]
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
A walk around London’s shops at the weekend had me wondering if it was 2012 or 1972…
Anyone can be a leader, argues Professor Richard Jolly of London Business School. It doesn’t have to be the chief executive; it can be anyone who takes a position of authority within an organisation and leverages that for success. The opportunity is ripe for marketers. “Management equals control but leadership equals persuasion,” explained Jolly when he […]
Molson Coors is rolling out a raft of new marketing initiatives to drive sales across convenience stores nationwide.
Lara O’Reilly is Marketing Week’s digital and telecoms specialist and here she gives her own view on what companies from Apple to Zynga are up to in the wired world of the web.
Speaking at the Luxury Briefing Wealth Summit event in London last year, Ledbury Research director James Lawson quipped that luxury brand strategies used to involve a “bun fight over the Sunday Times Rich List”, but today it is more complex than that.
Sony’s first ever non-Japanese CEO Howard Stringer has announced he is to step down as the company prepares for its fourth year of net losses.