The initiative, dubbed the ‘You Can Do It Crew’, will see more customer services staff deployed to handle social media enquiries.
Easter weekend is traditionally B&Q’s busiest weekend, but in previously years its customer support lines have not been staffed.
If the initiative is successful, B&Q will roll out the approach across future bank holidays.
B&Q will run a print ad campaign to promote the service as well as email marketing to existing customers and in-store communications such as radio and till receipts.
The additional customer service is part of B&Q’s recent ‘I Did That’ marketing campaign that aims to position B&Q as a brand that supports people’s DIY efforts.
The DIY retailer claims to be the only place people with a home improvement question can get advice on Easter Sunday when the retailer is restricted from opening.
For the first time B&Q’s advice services will be available from 10am to 4pm from Good Friday (6 April) to Easter Monday (9 April).
Customers can contact B&Q’s advice teams via Facebook, the Twitter hashtag #howdoi and its customer care line.
B&Q also hopes to raise awareness of its recently launched YouTube channel, which hosts 45 ‘how to’ video clips. It intends to increase this to 125 by the end of April.