Video Q&A: EE CEO Olaf Swantee
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
Marketing Week travels to EE’s employee brand immersion event “EE Live” and speaks to CEO Olaf Swantee about how the company hopes to leverage its staff to get consumers to engage with the new brand.
Red Bull’s branded mission to send a sky diver plummeting from the highest ever point a human has free-falled from also smashed records for live online viewing yesterday (14 October).
Some of the biggest names in UK retail have warned the sector’s marketers to prioritise personalisation, localisation and building trust to succeed in the “new era of retail”.
A few weeks ago, the late TV presenter Jimmy Savile was seen largely by the British public as a national treasure. Now his personal brand that supports the work of two charities – The Jimmy Savile Charitable Trust and Jimmy Savile Stoke Mandeville Hospital Charitable Trust – is being questioned after a series of allegations of abuse of young girls.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.