SportsAid, which provides financial support to young British athletes, is readying a major marketing campaign to showcase the emotional journey sportspeople training to compete in the 2014 Commonwealth Games and 2016 Olympics will go through in a bid to better engage with potential donors.
Britvic says the health of its Fruit Shoot brand is back up towards the levels before its product recall in July, which was estimated to cost the company up to £25m.
A significant disconnect between what CMOs see as their core role within a business and what executives in other divisions see as the key responsibilities of C-level marketers is emerging, according to research.
Brands have been urged to “wake up” and ensure their websites are mobile-ready or face losing billions in sales as new research finds consumer demand for mobile optimised sites is set to rocket next year.
Npower has launched an online hub that brings together all its social channels, offering what it claims is a “one-stop” resource for customers looking to get a better deal on their energy use.
John Smith’s is to end its title sponsorship of the Grand National horse race after nine-years
The John Lewis Partnership has appointed its first joint customer insight director to work across the John Lewis and Waitrose brands.
Asda’s Christmas ad has been found by a poll of Netmums members to be the second most popular festive spot this year – in spite of the furore it sparked shortly after launch, with hundreds of viewers claiming it is “sexist”.
The use of data by direct marketers has always been a bone of contention for many. “How did they get hold of my details?” is a question many consumers ponder with varying levels of anger on a regular basis upon receiving a communication.
VisitBritain has named Joss Croft as director of marketing for the tourism body as it looks to build on the legacy of the London 2012 Olympic Games and Queen’s Diamond Jubilee.
Leukaemia & Lymphoma Research has developed a digital fundraising platform that its says “reverses” the traditional model of raising money for charity through sponsorship by asking people to set challenges for others.
Reigning Formula One World champions Red Bull Racing has agreed a four-year deal with Nissan’s luxury car brand Infiniti to be the team’s title sponsor from 2013.
Lastminute.com is asking customers to shape the development process for mobile apps for its hotel booking service.
Arsenal’s ability to build more detailed profiles of potential customers with its revamped CRM system played a key role in Emirates’ decision to sign a £150m sponsorship deal with the club, according to the airline.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly marketing highlights of the last seven days.