Nike’s decision to bring its social media output in-house is a sign of things to come but it does not signal the end of agency relationships around the marketing discipline.
Morrisons has signed Ant & Dec to star in advertising and marketing as well as a deal with ITV to sponsor shows they front, Britain’s Got Talent and Saturday Night Takeaway, in an effort to improve sales.
Weight Watchers, Special K and Lighterlife are shifting the focus of their January campaigns towards promoting more realistic ways to manage weight loss in a bid to attract new customers, a move that comes as new research reveals that sales across the category are slowing.
The Sun has placed an ad in the Buenos Aires Herald newspaper a day after Argentine President Cristina Fernandez de Kirchner bought ads of her own in UK press calling on Prime Minister David Cameron to relinquish control of the Falkland Islands.
A group of cross-party MPs are calling on Government to force supermarkets to make price data available in a standardised format to encourage more consumer friendly price comparison apps and help shoppers “avoid being ripped off by dodgy special offers”.
A Government anti-smoking advertisement showing a cancerous tumour growing on a cigarette as it’s smoked is facing censure after the advertising watchdog received a flurry of complaints the spot was too graphic.
Carnival Cruise Lines, the world’s biggest cruise line by passengers carried, is launching its first UK-focused television campaign in a bid to raise brand awareness in the territory.
Social news site BuzzFeed is readying expansion beyond the US into new geographical regions, including the UK, after securing a $19.3m (£11.9m) funding round.
Harris & Hoole, a small chain of coffee shops in London and the South East, has been exposed. The Guardian has revealed, the not-so-secret secret, that H&H is in fact part owned by Tesco – and people aren’t happy about it.
Green Flag is to launch its first major campaign in more than two years that positions it as a provider of reliable, quick and expert breakdown services.
Nestlé is bringing back its Kit Kat Chunky ‘Choose a Chunky Champion’ crowdsourcing drive with a superhero twist as part of a £5m revamp after hailing the “enormous success” of the marketing campaign last year.
Former Green & Black’s marketer Mark Palmer has joined sandwich chain Pret a Manger to head up marketing.
Do you have fantastic young marketers with great potential in your team? Then make sure they are entered for the Rising Star category of the Marketing Week Engage Awards 2013.
Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans.
After the event highs of 2012, the new year may be looking a little lacklustre in comparison, but technological innovation means 2013 is set to be just as exciting and challenging. Here’s Marketing Week’s guide to making this year a good one.