Celebrities back M&S Oxfam pop up
Rosie BakerMarks & Spencer is opening its first pop-up in partnership with Oxfam as part of its Shwopping clothes recycling initiative.
Month: January 2013
Data trends for 2013 Part 2
Branwell JohnsonWatch Marketing Week’s second video featuring leading data specialists highlighting the key trends to expect in 2013.
Heineken UK to restructure marketing
Seb JosephHeineken UK is reviewing the structure of its marketing team to reflect increasing use of digital activity in campaigns for brands such as Kronenbourg and Strongbow, a move that could lead to some roles being axed.
Google boasts ‘record year’ for 2012
Ronan ShieldsGoogle generated record revenues of $50bn in 2012, posting $14.42bn in the last quarter of the year, despite a decrease in its average cost-per-click (CPC) rate and growing competition in the search sector.
Despite the big number affiliate marketing still has lots of convincing to do
Ronan ShieldsA rather infamous interview with ASOS co-founder Nick Robertson dating back to 2007, referred to some of its early affiliate partners as “grubby little people… growing their income at our expense” that demanded “silly commissions”.
CEOs advise peers to build trust on Twitter, not desert it
Lara O'ReillyCEOs have advised their peers to open up or retain their own personal Twitter accounts to build trust in their brands, advice that comes in the wake of a report that suggested top management is deserting the social network because it is “too risky”.
Dell reinvigorates marketing to tackle PC decline
Lara O'ReillyDell is tasking its marketers to find new ways of communicating to consumers and business customers beyond its traditional product catalogues and TV campaigns as it approaches what is reported to be the biggest buyout since the financial crisis in 2007 to mitigate the decline in PC sales.
UK operators court brands with ‘big data’ insights
Ronan ShieldsThe UK’s largest operators EE and O2 aim to offer brands insights into consumer behaviour patterns by mining their networks for real-time analytics as the pair bid to off-set the decline in their traditional revenues such as voice and text tariffs.
Cristiano Ronaldo trail blazes in Nike boots advert
Seb JosephReal Madrid star Cristiano Ronaldo is at the centre of yet another another Nike advertising drive as he fronts the brand’s latest TV spot for its new Mercurial Vapor IX football boots.
Ikea gets creative about storage
Rosie BakerIkea gets creative about storage in its latest TV campaign.
‘Armstrong’s brand rehabilitation will take several years’
Seb JosephDisgraced cyclist Lance Armstrong’s admission to Oprah Winfrey that he used performance-enhancing drugs is just the start of a bid to salvage his battered reputation and it will take several years to revive his appeal to sponsors, industry experts say.
Data experts predict the trends for 2013
Josie AllchinLeading data practitioners from brands including Littlewoods and Thomson Holidays give their view on the vital trends in data insight expected this year.
Tesco apologises for horse meat row in ads
Lara O'ReillyTesco has taken out full-page ads (see image below) in several national newspapers apologising to customers about the revelation that several of its beef burger products contained horse meat.
Top CEOs desert ‘risky’ Twitter
Lara O'ReillyFewer of the top global CEOs are using Twitter than two years ago to enhance their personal and their business’ reputation as they see it a riskier option than other social networks such as LinkedIn, Facebook and YouTube, according to a report.
Tesco brand trust dented by horse meat debacle
Lara O'ReillyTesco is among a number of supermarkets facing damage to brand trust after revelations that traces of horse meat were found in two of its frozen beef burger products.