Facebook launches social search
Lara O'ReillyFacebook is rolling out a new search function dubbed “Graph Search” that indexes the social network by people, photos, places and interests as it looks to boost user engagement on the site.
Month: January 2013
Carling takes on Stella with premium cider launch
Russell ParsonsMolson Coors is looking to replicate the success of Stella Artois Cidre by expanding flagship lager brand Carling into the growing premium cider category.
Aston Martin kicks off centenary celebrations
Lara O'ReillyAston Martin is kick starting a year-long events programme to celebrate its 100 year anniversary with a series of experiential campaigns.
EC warns Google over market dominance
Ronan ShieldsThe European competition chief Joaquin Almunia has hit out at Google alleging that it prioritises its own services in organic search returns as the US company faces a potential antitrust investigation over competition concerns.
Lynx launches space academy
Josie AllchinLynx is launching a campaign in partnership with astronaut Buzz Aldrin to give fans a chance to go into space to support the launch of its latest fragrance Apollo.
Consent proposals ‘severely restrict’ DM
Russell ParsonsMarketers should be banned from using “pre-ticked boxes” to gain consent to use the personal data of prospective customers when targeting them in campaigns under proposals from the European Parliament.
DMA warns operators not to be gung-ho with JV roll-out
Ronan ShieldsThe DMA’s (Direct Marketing Association) mobile chief has warned UK mobile operators to proceed with caution as they plan a full roll out of their mobile marketing services via joint venture company Weve in 2013.
Brands should use online shopping data with caution
Mindi ChahalWith 113 million visits to retailer sites on Boxing Day alone, according to the latest figures from Experian, it’s clear that online will continue to be an important channel this year – but brands need to factor in smarter insight as well as reaping the profits.
Quaker turns to Mr Motivator to get nation fit
Seb JosephQuaker Oats is looking to appeal to those nostalgic for the 90s by drafting in breakfast TV staples from the decade Mr Motivator and Denise van Outen to front a push showing how to work up a sweat in the time it takes to cook a bowl of porridge.
Channel 4 contacts marketers over WPP row
Lara O'ReillyChannel 4 has written directly to clients of the WPP media buying arm Group M in a bid to explain the consequences of the group’s stand off with the broadcaster over the terms of a new deal, which has resulted in Sir Martin Sorrell’s agencies pulling clients’ ads from its channels.
What’s in store for DM in 2013?
Russell ParsonsThree key considerations for direct marketers this year.
Starbucks eyes reputation recovery with ‘Monday promotion’
Ronan ShieldsStarbucks has launched a promotional campaign offering the public discounted coffees every Monday morning until mid-February as it looks to recoup brand-equity lost over the recent tax avoidance allegations.
Google cleared over ‘search bias’ in US
Ronan ShieldsGoogle has been cleared of unfairly biasing its search results by the Federal Trade Commission (FTC) but has agreed to demands from the US regulator to alter how it runs some of its search advertising business.
Romeo Beckham stars in Burberry ads
Rosie BakerBurberry’s spring summer 2013 campaign stars Romeo Beckham, the 10-year old son of David and Victoria Beckham. Watch the full campaign video here.
Stephen Hawking latest to silence Gio Compario
Rosie BakerStephen Hawking is the latest celebrity to star in Go Compare’s series of ads showing attempts to silence its irritating brand character Gio Compario.