Vodafone’s comparatively conservative approach to rolling out its Vodafone Select programme may lack the aggressive expansion that some in the marketing industry may be hungry for but ultimately it will save a lot of back-tracking.
Tesco is relaunching its baby offering under the Tesco Loves Baby brand to grow its share of the baby market as part of its efforts to improve the performance of its non-food business.
The 2013 Super Bowl is almost here and with it some of the world’s biggest brands are looking to leave their mark. To celebrate, Marketing Week picks out ten of the most memorable Super Bowl TV adverts of all time.
Marketers have seen a fall of up to 4 per cent in average salaries in real terms in the past 12 months, according to the annual Marketing Week Ball & Hoolahan Salary Survey.
Europcar is bolstering its digital marketing team and ramping-up its website optimisation efforts as online bookings account for almost 50 per cent of its entire takings.
Mondelez International is spending £7.6m on marketing its Belvita breakfast biscuit range in the UK this year, its biggest ever outlay for the brand, in a bid to consolidate its position as the market leader in the fast-growing category.
Welcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Brands will now be able to run prize draw competitions in Northern Ireland after a restriction has been lifted.
This month Associated Press became the latest publisher to sell advertising on its Twitter feed to another brand. It’s a high profile move that should prompt Twitter into addressing its terms and conditions to ensure AP’s experiment doesn’t open up the floodgates for other brands to cut out the official middle man when looking to target users on the site.
Nissan has vowed to do more to highlight the technology and innovations in its vehicles through marketing, with a focus on using gaming to offer consumers a way to experience the brand.
Microsoft is launching a London based gaming development studio focusing entirely on cloud-based games for tablet, TV and mobile devices as the company looks to address the consumer shift from packaged goods to connected products.
HMV is introducing a Blue Cross Sale offering 25 per cent off a range of products throughout January, in a bid to boost sales after a prolonged period of “uncertainty”.
Reebok is inviting fans to produce short films that celebrate people’s everyday passion for fitness as it looks to adopt more user-generated content in its marketing.
Selfridges has asked some of the most recognisable brands to produce versions of their best-selling products sans branding as part of its No Noise campaign. Inspired by the unique approach to retail, Marketing Week picks out five brands with visual identities so strong they do not need a brand name to sell to their customers.
Skittles has the most UK page fans of any brand in the region, according to new data released by Facebook to developers (see table below).