Lastminute.com is introducing “Love Living Lastminute” as a new brand strapline in an effort to “celebrate spontaneity” and take the brand back to its roots. Watch the new ads from Lastminute.com here.
There are two big questions about marketing as a discipline at the moment. Firstly, is it getting more, or less, important within organisations? Secondly, has digital marketing completely changed what marketing is or has it fundamentally remained the same?
Google’s revenue rose during the last quarter despite cheaper online ad prices, while Microsoft’s were also boosted despite despite a lukewarm reception to Windows 8.
See what Twitter’s senior director for product Kevin Weil had to say about the brand’s new keyword targeting product at its second annual #Twitter4Brands conference.
SABMiller has hailed marketing innovations for brands such as Grolsch and Pilsner Urquell in Europe for boosting global fourth quarter revenues by 4 per cent.
Twitter has made what social media experts have dubbed a “game changing” update to its ad targeting, allowing marketers to serve users promoted tweets based on their intent as it looks to more ways to maximise revenue from its free-to-use service.
The Guardian and EE have announced a user-generated content site called GuardianWitness in a pairing the operator hopes will showcase its 4G network and complement the newspaper’s “open journalism” strategy.
Google has announced that it is poised to ship its first Google Glass units within the coming weeks and has issued guidelines on how developers can begin writing software for the devices.
Audi is launching a raft of marketing activity to support its sponsorship of upcoming Marvel release Iron Man 3.
Vice Media is expanding the distribution of the original content it produces for brands using its video capabilities across its publisher partner network of sites which reach more than 130 million young adults globally.
Love her or loathe her, and the balance between the two camps seems to be as pronounced after her death as it was when she was alive, it is impossible to argue that Margaret Thatcher was not a bold politician.
Ikea’s latest TV ad shows an army of angry gnomes on the attack after a couple introduce a range of new garden furniture and accessories to improve their outdoor space.
Consumers feel “annoyed” and “misled” by own label brands that imitate established brands, according to a report by Which?, the latest in the ongoing battle over copycat brands that comes as own-labels could face tighter controls from European regulators.
Google has submitted a package of concessions to the European Commission in the hope of settling a two-year antitrust investigation into whether it gives its own properties – such as YouTube, Shopping and Google+ – undue prominence in search results.
British Airways has signed a three year deal with world number three golfer Justin Rose to support the company’s global marketing activity.