Butter and spread makers Arla and Dairy Crest are seeking greater collaboration from retailers to try to inject more creativity into their shopper marketing strategies after recent attempts to drive sales through deep discounting have failed to trigger growth.
Microsoft has taken what is has described as a “bold” move of purchasing Nokia’s handset business in a deal worth €5.44bn (£4.6bn) that puts the company head to head with Apple and Google in the mobile hardware and software market.
Marketers’ confidence in the performance and prospects for their business is five times higher than 12 months ago as improvements in the wider economy fuel optimism but doubts remain over their ability to influence colleagues, according to a report by the Chartered Institute of Marketing (CIM).
Burberry is readying its biggest fragrance launch to date with a global marketing campaign inspired by British music.
Very is set to end its partnership with Holly Willoughby as it shifts focus to new brands and designers after four years working with the TV presenter.
Nokia is looking to take a lead over Samsung to become the top imaging smartphone maker in the UK by ambushing its rival’s current outdoor advertising campaign with a fleet of vans.
Unilever is bringing back the iconic sunflower logo for Flora as part of its biggest marketing investment in the brand to kickstart sales.
Diageo is launching a £12m advertising push to broaden the appeal of the Guinness brand as it looks to kickstart sales of the drink.
Three’s director of brand and communications Margaret Burke left the company late last week, at a time when rivals are stepping up their up their 4G advertising activity.
Gareth Bale has toppled Cristiano Ronaldo to become the world’s most expensive footballer following his mega move to Real Madrid and should he prove himself at Champions League level in the coming years then his brand value will soon follow, according to a study.
In marketing services journalism as much as among marketers themselves, there is a tendency to focus on the new media channels at the expense of the traditional.
It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands.
Honda Europe is overhauling its SEO strategy to support the upcoming launch of its Civic Tourer vehicle in the New Year as a response to some of the latest Google search algorithm updates.
Google hopes to convince brands it as a force to be reckoned with on social media, announcing it has more deeply integrated its Google+ service into its core search proposition, as well as video-sharing site YouTube.
Heineken UK’s brand director for Foster’s talks about how its marketing approach takes into account different brands and changing attitudes.