John Lewis is trialling a product-labelling scheme that will give consumers the lifetime electricity running costs of household white goods such as washing machines, tumble dryers and washer dryers.
Twitter has purchased mobile advertising firm MoPub to keep up to date with the dual trends of consumers’ shift towards mobile and online advertisers moving their budgets towards automated trading.
O2 is looking to inject “unique digital experiences” to its England Rugby sponsorship strategy in the build up to the 2015 World Cup as it seeks to boost customer loyalty and differentiate itself in the intensely competitive UK 4G mobile operator market.
Banks are set to spend millions on marketing initiatives to entice current account customers to switch when a new system that promises to speed up the process launches next week but many in the industry believe the focus should be on retaining customers by offering added value rather than aggressively pursuing new customers.
Absolut is to crowdsource future online and experiential campaigns from drinkers through its revamped global marketing strategy to be a more “interactive” brand.
Weve is hiring Nigel Clarkson as commercial director with a brief to bridge the gap between the amount of time consumers spend on mobile and the proportion of budgets brands allocate to the platform.
The UK’s leading dating sites have confirmed plans of its much anticipated industry working body aimed at fending off potential consumer concerns over the transparency of the £300m a year market following a series of recent critical exposés.
Pizza Hut has launched the first in a series spoof of online videos starring comedian Paddy McGuinness with the initial execution showing him appointed as ‘chief customer officer’, reflecting its more digitally focused marketing strategy.
The Co-op is to stop selling lads’ mags after publishers refused to use sealed ‘modesty’ bags to hide images of scantily clad women on their covers.
GlaxoSmithKline (GSK) has sold its Lucozade and Ribena drinks brands for £1.35bn to Japanese consumer goods company Suntory Beverage and Food.
Toyota has appointed Chris Hayes (below) to the newly created role of marketing director to head up the manufacturer’s brand and product communications in the UK as part of a wider leadership shake-up.
Photo-sharing site Pinterest has hired former Microsoft, ShopStyle and Amazon marketer Sarah Bush as its UK country manager, the first employee working for the company in the region.
The Department of Health is reviving its multi-million pound anti-smoking Stoptober initiative to try to convince more than 160,000 smokers to quit for at least a month.
TSB has today (9 September) returned to the UK high street backed by a £30m campaign that positions the brand as a return to the community-based deposit and lending banks of the past.
Intercontinental Hotels Group (IHG) is launching the first UK television advertisement for Holiday Inn Express to raise awareness of the added value services that differentiate the brand in the crowded mid-priced hotel market.