The out-of-home (OOH) advertising industry is undergoing an unprecedented level of cooperation by using data from within its own ranks and comparing it with information from third parties to better contextualise how brands can communicate with audiences while on the move.
Labour’s proposals to freeze energy prices could hamper suppliers’ ability to win customers in a non-price competitive market and force them into “doubling down” on loyalty-focused marketing initiatives to protect their existing customer base, industry experts have warned.
Luxury automotive brands such as Bentley and Jaguar are increasingly using social media to be seen as inclusive by audiences previously put off by the price tags of their cars.
Carlsberg has kicked off a global marketing campaign to promote its sponsorship of the Barclays Premier League, a tournament the ads depicts as a “rollercoaster of emotions”.
The advertising watchdog has launched a crackdown into e-cigarette companies that do not make it clear enough in their marketing their products contain nicotine and are not available to consumers under the age of 18.
I woke last Wednesday with a particularly strong case of morning glory. I was teaching an all-day MBA class, which meant my alarm sounded at six. But as I rolled over to turn off my beeping iPhone, I suddenly remembered it was that it was the 19th. It was iOS7 day!
As marketers, we spend a lot of time trying to understand our customers. We look for the right insight to understand them, we write strategies to engage with them, we shape the way we position our brands to them, and so on. We try to know as much as there is to know about their culture, but how much do we care about our culture and the culture of our brands?
I hate Fridays. That might be an odd thing to say since for many it means only seven hours until the start of the weekend. I also remember the days at the start of my career when Friday meant going down the pub at lunchtimes and not going back to the office.
In an era of round-the-clock news and social media controversies, marketers and PR professionals are being forced to raise their game. Now, more than ever, choosing the correct communications strategy is crucial.
In the world of earned media, basic data monitoring is no longer enough, says Jeremy Cowles, Ebiquity’s director of online earned media insight.
Following a series of corporate crises this summer, Focus PR’s managing director Hilary Crossing, unveils an innovative strategy to protect clients from reputational damage.
Online connections are easy. to be truly successful, you need to make friends in the real world, as Tanya Hughes, Talk PR’s managing director explains.
No matter how pertinent your content is, it’s useless if nobody reads it. You need to think smart to get noticed, says Tom Ritchie, UK managing director of PR software provider Cision.
The unstoppable rise of digital media is changing the PR landscape for good – but forward-thinking agencies are meeting the challenge, says Natalie McLean-Reid, managing director of BWP primal.
When everyone’s discussing it, a brand attains celebrity status in its own right. that’s the beauty of positive news coverage, says Gary Freemantle, Clarion Communications’ chief executive.