Burberry is readying a marketing campaign to support the launch of its new Brit Rhythm for women fragrance as it hopes to replicate the success of the ads for the men’s fragrance.
One of Barclays most senior marketers has moved to highlight the success of the activation of its Premier League sponsorship following reports the bank is considering dropping its sponsorship of the competition.
Data protection day is not a day that will resonate as much as other celebratory days or public holidays. Its purpose – to raise awareness of data privacy among consumers, lawmakers and companies – should, however, be of concern every single day.
The UK government has pledged to offer 20,000 small businesses access to marketing advice as part of a wider scheme to support growth of small- and medium-sized enterprise (SME).
Arsenal and Puma have today (27 January) confirmed the German sportswear brand will become the current Premier League leader’s kit supplier, replacing Nike.
There are many reasons to undertake tracking research, the determining objective being measurement over time. This could range from exploring changing trends through to monitoring the performance of a marketing strategy.
This paper addresses why activation programmes are important and how a marketer should approach developing them.
Barclays is said to be mulling ending its £40m a season title sponsorship of the Premier League.
Tesco is launching a food education programme for primary school children as it aims to teach kids more about where food comes from as part of its wider ambition to help people eat more healthily.
The weather has been “undersold” as an ad targeting method, but it is set to grow in popularity among marketers in 2014 as marketers strive for more contextual relevance in their ads and more tools to link weather forecasting with their own data become available.
Hovis is to become a stand-alone joint-venture between owner Premier Foods and US private equity firm Gores Group in a multi-million pound deal that will allow the former to focus on grocery brands such as Ambrosia, Batchelors and Mr Kipling.
Super Bowl weekend has just passed. You probably noticed the gigantic clash of egos, bullshit and total pointlessness that ensued. I refer, of course, not to the game itself but the surrounding social media charade which, once again, engulfed marketers at the start of the month.
Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.
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One of the most infuriating parts of being a marketer is that everyone feels they can ‘do marketing’ as well as you can, and do not hold back in volunteering their opinions.