Labour and Conservative parties lay out 2015 election campaigns
Kaltrina BylykbashiCampaigning has kicked off for the 2015 general election as the Labour and Conservative party set their marketing strategies.
Campaigning has kicked off for the 2015 general election as the Labour and Conservative party set their marketing strategies.
Virgin Media has resurrected the chief marketing officer role they scrapped last year and expanded the remit, adding responsibility for data, insight and analytics.
Marmite is bringing back the “End Marmite Neglect” campaign in the hope of repeating its 2013 success, which saw it post double digit sales increases.
Nearly all B2B brands plan to maintain or increase their content marketing investment in 2015, but while business audiences are clear on its value, they want overt sales messages to disappear.
Samsung’s BK Yoon kicked off the Consumer Electronics Show by calling for further action between industries to ensure the Internet of Things (IoT) succeeds, as brands work to further create connected services in-home and out.
http://bcove.me/ppsyhvg0 Wylie, a keynote speaker at ‘Get with the Programmatic’ and a part of ’New Forms of Programmatic Buying’ panel, leads marketing for AppNexus across the rapidly growing EMEA and APAC regions. He is driving the transformative impact of real-time advertising for publishers, agencies and brands. Prior to AppNexus, Graham held a number of senior […]
Quorn will push its positioning as a “healthy protein” through a long-term partnership with the Lawn Tennis Association as it looks to target health-conscious consumers who are already leading an active lifestyle.
Despite the fact that a growing number of the most popular YouTube ads of 2014 were made for online, rather than TV, the top ad – Sainsbury’s Christmas ad featuring the famous World War I truce – did debut on TV first.
If Stephen Hawking is right, and machines start to think for themselves and use intuition to second-guess the vagaries of human beings, we have an intriguing future ahead.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
From drones to wearables, which consumer tech should marketers place their bets on?
Retailers pumped millions of pounds into their Christmas marketing campaigns this year but promotional events such as Black Friday proved a distraction for customers and brands alike.
Although the third round of the FA Cup kicked off this weekend, the tournament has yet to lock down a main sponsor as perceptions of the FA Cup fall.
Virgin Atlantic is hoping to standout in the increasingly price driven air travel market with a new brand campaign that looks to tap into the entrepreneurial, can-do attitude of those that might be willing to pay a little extra for its added value services.
McDonald’s has launched what it describes as a “brand transformation” as it looks to arrest sales declines through a revamp of its “I’m lovin’ it” tagline.