With digital music revenues responsible for nearly half (46%) of music sales globally in 2014, equaling physical CD sales for the first time, according to the latest research by record industry body the IFPI, Spotify is readying an improved targeted advertising feature for brands at a time when streaming is fast becoming a daily thing for consumers across the planet.
With the first season of all-electric racing championship Formula E well underway, Virgin is looking to push its position as an environmentally friendly brand and a “people champion” through its sponsorship of the Virgin Racing team.
Birds Eye is aiming to stop unnecessary food waste with the “iFreeze, iSave” campaign (below). The brand’s UK marketing director explains why it is important for brands to have a social purpose and why ‘doing good’ is good for business
Holland & Barrett CMO Lysa Hardy encourages marketers to step out of their comfort zone and start doing more.
Zoopla Property Group (ZPG) has appointed Gareth Helm, brand director of MoneySuperMarket Group, to the newly created role of chief marketing officer as it looks to grow awareness and build its portfolio of brands.
With Habitat back on television screens, the Lib Dem’s pledging a ban on junk food ads and evidence of rising marketing budgets, it was a busy week. Here is the biggest news in the marketing industry over the last seven days.
With the daily lunch trip to Pret A Manger now as common to some Londoners as riding the tube, the premium brand is moving beyond lunch with its new Good Evenings concept to bring in the city’s evening diners and is looking to expand its international operations.
The number of marketing jobs advertised in the first quarter has risen by 25% year-on-year, according to new research from recruitment specialist Robert Walters.
Brands would be wise to utilise food in their advertising in order to appeal to millennials, with it now more important than fashion and an intrinsic social currency among 18-29 year olds in the UK, according to new research released by creative agency Haygarth in partnership with market research firm Flamingo.
Unilever hopes to grow its global e-commerce sales by 40% in 2015 in an effort to reach more customers through digital channels. The move is part of its cost-cutting strategy to make its advertising budgets work more efficiently.
With ambitious plans to open a new store every week, Habitat’s head of marketing Jocelyn Dowden told Marketing Week she is confident the brand’s new television campaign can help it to become a high street fixture once again.
As consumers grow less impressed by the discounts brands offer through vouchers, using the tactic successfully has become as much about brand building and forming beneficial partnerships as about the depth of the money-off offer.
Only a few established over-the-counter products create compelling marketing, meaning brands may struggle to take advantage of moves to direct consumers towards pharmacies rather than GPs for minor ailments.
Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published today (15 April), as marketing executives grow more optimistic about financial prospects despite the uncertain political climate.
Mazda is hoping its new collaboration with Talenthouse, a platform which connects brands and creatives, will bring it closer to under-35 car buyers as it prepares to launch two more new cars this year.