British Airways taps up Avis’ Troy Warfield for director of customer experience role
Thomas HobbsBA has appointed Avis marketer Troy Warfield as its new director of customer experience as it continues to reshape its marketing team.
BA has appointed Avis marketer Troy Warfield as its new director of customer experience as it continues to reshape its marketing team.
Marketing Week hosted the inaugural Data Storytelling Awards last night aimed at celebrating the best work with data in the marketing industry over the past year and the organisations and individuals that demonstrate how to bring that data to life.
We present a round-up of the key takeaways from the Data Storytelling Conference, which was hosted by Marketing Week in London.
This week I had a pie and a pint with a marketing agency chief who I have worked with on-and-off over the past 25 years. It was good to catch up on past times, the state of the markets and the youth of today. One thing he revealed was that after a lifetime of residing […]
I recently had to book a hire car for a family holiday. My first move was to use Google, which suggested several brands, but I was attracted to one because of its snazzy website that promised everything that any occasional user would need. Things began to go awry when I couldn’t choose the pickup and […]
Budgetary constraints and the speed of change can make it difficult for many sectors to offer training on running multichannel campaigns. Marketers often need to design their own training using specialist information sources and learning on the job.
Most young adults believe depictions of women in advertising are overly sexualised and that marketing should represent realistic body images, suggesting a large market would get behind brand campaigns with a feminist approach.
Morrisons will continue to focus on improving the in-store shopping experience rather than investing in pricey above the line campaigns according to the supermarket’s chief executive David Potts.
At last night’s (9 September) eagerly anticipated launch event, Apple unveiled its latest range of products, including the iPhone 6s and iPhone 6S+, WatchOS 2, Apple TV as well as the new iPad Pro. But what do they mean for marketers and how is Apple boosting its appeal to brands?
If you haven’t sent in your submissions for the Masters of Marketing awards yet don’t despair as the awards deadline has now been extended to 23 September, giving you an extra two weeks to enter.
Waitrose claims its personalised discount scheme ‘Pick Your Own’ is helping it “steal” customers from the big four supermarkets and preventing Waitrose customers from going to Aldi and Lidl, as its like-for-like sales fell 1.3% for the half year ending 1 August.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The John Lewis Partnership’s chairman Sir Charlie Mayfield says the retailer’s marketing department is “changing” to reflect the growth of multichannel and provide a more joined-up customer experience as it posts a pre-tax profit fall of 26%.
The Oxford English dictionary defines an experience as “an event or occurrence which leaves an impression on someone”. What we experience is more memorable than something we simply see or hear because it taps into our human senses and we feel it.
Cosmetics brand Lush has replaced First Direct as the best brand for customer experience, according to KPMG Nunwood’s latest UK rankings.