Royal Mail marketing director: Why great briefs matter more than ever
Ben RhodesThere are three types of marketer: the strategic marketer, the creative marketer and the would-be marketer.
There are three types of marketer: the strategic marketer, the creative marketer and the would-be marketer.
From an evening menu served up by Starbucks to Pixar’s advice for brands, catch up on all the most important news in marketing this week.
British companies are increasingly turning to marketers when it comes to filling the top job, with 21% of all FTSE 100 CEOs now coming from a sales or marketing background.
Technology is not just changing brands’ relationships with consumers – it is also changing how we as marketers must work.
With Coty acquiring social content agency Beamly as it gears up to buy beauty brands from P&G, agencies must keep up with client demands in order to survive.
Alphabet, the new parent company of Google, has reported profits up almost 50% to $4.7bn for the third quarter as it credited improvements in its mobile search and video advertising platforms.
The heart of the Vestel business is our factory. Based in Manisa near Istanbul, Turkey, it produces approximately 21% of Europe’s flatscreen TVs and a huge proportion of other household items such as washing machines and dishwashers.
Mobile gaming is now big business with players of Candy Crush Saga spending $1.3bn on in-app purchases alone last year and the total estimated value of the mobile games market now at $25 billion. And brands including restaurant chain Zizzi and Marks & Spencer are honing in on gamification in a bid to boost customer engagement levels.
The food and drink industry has rejected calls from Public Health England (PHE) to introduce tighter marketing regulations around sugary products, including the controversial “sugar tax” that would see an increase in the price of high sugar products.
McDonald’s says a renewed focus on being ‘customer led in our decisions and actions’ helped it to its first quarterly sales increase in its key US market for two years, while UK sales maintain momentum.
Halfords’ new CEO Jill McDonald has impressive pedigree as former UK CEO and North West Europe president of McDonald’s, despite never expecting to sit at the head of the boardroom table. She sets out the lessons all marketers can learn to move into general management.
Williams & Glyn is gearing up for its launch as a standalone bank in mid-2016 with the appointment of a marketing boss tasked with creating the customer proposition for the bank as it returns to the high street after 30 years way.
Supermarkets are the surprising leaders in a new poll of customer service ratings, with financial services, energy and telecoms brands falling far behind, suggesting there is a great deal marketers can gain from looking outside their industry and personalising interactions.
Benetton’s launch of a new campaign and initiative championing the emancipation and empowerment of women globally marks a “maturing” of its brand communications beyond shock tactics, according to marketing chief John Mollanger.
The RNLI is fundamentally changing the way it contacts people, becoming the first charity to switch to an opt-in model as it looks to puts its supporter back in control after a year in which the sector has come in for widespread criticism of its fundraising practices.