Volkswagen’s CEO has set out the company’s top priorities, including instilling its brand values across the company, as costs of the scandal over falsifying its emissions continue to mount.
The success of Google AdWords when it was launched 15 years ago was its simple premise of connecting consumers with content from advertisers that was exactly what they were looking for but Google is keen to move beyond this last click model to show brands how different devices play a role in a customers’ decision to purchase.
Does Harley Davidson’s recent result announcement suggest that the brand is about to mature to the point of decline? Or will a boost in marketing spending avert the demographic crisis on the horizon?
The prominence of movie franchises such as James Bond and Star Wars are accelerating the growth of licensed merchandise, an industry worth £156.2bn, and although the US remains the biggest region for sales, the Chinese market is growing rapidly.
Twitter is shifting the focus of its marketing to target groups of consumers and their interests, rather than trying to be all things to all people, as it looks to boost slowing user growth with its first ever TV campaign in the US.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
While most retailers launch completely new marketing campaigns each Christmas, Debenhams is opting for a different approach as it returns with its 2014 ‘Found It’ message once again for Christmas 2015.
From original video content that does not disrupt the consumer’s experience to developing native advertising campaigns on mobile, there are new ways for brands to get their message out and engage the masses.
Belvedere has partnered with the latest 007 film Spectre for a new TV campaign and its president Charlies Gibb says the tie-up will create the luxury vodka brand’s best ever quarter of sales.
The idea of customer-first is not new but brands need to constantly refresh their approach to meet consumers’ changing demands. User-generated content and emotive storytelling are rising to the fore, while customer-focused challenger brands continue to disrupt the market.
With 200 speakers across 12 stages, the two-day Festival of Marketing boasts a packed schedule so choosing what to prioritise is a tough task. To help you navigate, Marketing Week has selected 10 not-to-be-missed sessions that tackle the big issues marketers are facing today.
Metro Bank and Atom Bank founder Anthony Thomson on disrupting the banking sector and the skills marketers will need for the future.
Disney’s EMEA licensing boss Simon Philips on the success of Star Wars, the changing licensing market and how the ‘Disney machine’ can sustain a franchise. Everyone is talking about Star Wars. How do you ensure you make the most of that opportunity? Star Wars is a cultural phenomenon. It is very much a part of […]
TalkTalk is pausing its brand marketing to prioritise informing its customers and reassuring them after the company was hacked.
MTV says that by allowing YouTube stars to curate the show and through experimenting with Instagram and Snapchat, the European Music Awards is giving sponsors such as Activision’s Guitar Hero more exposure among millennials than ever before.