Instagram has claimed fashion brands are most likely to succeed on its platform, with one in three of its 500 million global users having bought an item of clothing they discovered while using the social network.
Its latest report claims that an Instagram user interested in high street fashion checks their newsfeed 15 times a day. It also found fashion fans have 230% more followers than the average Instagram user and post three times as much, making them its most engaged segment of users.
And for brands looking to target Instagram’s fashionista community, the weekend is the best bet with Friday the peak day for posts.
The UK, meanwhile, came out on top for the number of accounts its users follow, with the average British ‘fashion’ user following 407 accounts.
“These new findings show how engaged and influential the fashion community is on Instagram – they post three times as often as the average person, with 230% more followers.”
Amy Cole, EMEA head of brand development, Instagram.
“They’re also ready to turn their passion for fashion into purchase – with one in three Instagrammers buying an item they’ve discovered on the platform. There is a huge opportunity for fashion brands and retailers to tell great brand stories and deliver real business results through Instagram,” she adds.
In February, Instagram reached the milestone of 200,000 advertisers as it claimed it was now the “look book for brands people love and the shop window for small businesses on mobile”.