Sir Martin Sorrell: Facebook cannot claim a three-second view is the same as a TV ad
Sarah VizardThe boss of WPP believes more needs to be done to improve ad measurement and validation on social media sites.
The boss of WPP believes more needs to be done to improve ad measurement and validation on social media sites.
The representation of gender is advertising needs to move on from a focus on ‘objectifying women’ to thinking about people as a whole.
M&S on why it doesn’t target by age and Mondelez talks about the balance between data and creativity.
BP has dramatically shortened the amount of time it takes to test and launch new products as it looks to ensure it cannot get disrupted by newer digital players such as Amazon.
The launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
Festival of Marketing 2016: Unilever’s marketing boss is urging “a lost generation” of marketing leaders to tool up for digital or risk getting left behind.
Aldo is trialling in-store technology that aims to merge the customer’s ecommerce and retail experience, as the brand says “the days of customers walking around a shopping centre for six hours” are over.
Restaurant chain wins over Deliveroo, Facebook, Lidl and Snapchat, while Virgin Media CMO Kerris Bright wins Marketer of the Year award.
Three consecutive quarters of sales growth show Tesco is a “brand out of crisis”, according to CEO Dave Lewis.
Even if we smack our heads in frustration when consumers make stupid choices, there’s nothing worse than a marketer who wastes money ‘educating’ a market. Customers’ perceptions must become your reality.
Digital asset management software can help deal with an increasingly fragmented digital landscape, but it’s all about implementation.
Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
Donald Trump has rewritten the rules of political communications with a campaign that has earned billions of dollars’ worth of free media coverage and shown the power of emotion over reason.
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
Marketing Week will be hosting the ‘Chill and Charge’ lounge for delegates at the Festival of Marketing.