Jo Malone on refreshing the retail experience
Charlotte RogersThe fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
The fragrance entrepreneur is reinventing retail for the second time with Jo Loves.
Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating […]
With mobile ad spend rising 56% in the first half of 2016, the IAB says marketers must be aware there is no “hierarchy of screens anymore” and that next year’s growth is all dependent on the outcome of Brexit negotiations
Employment prospects and marketing budgets were both up in the third quarter, but there are fears these numbers will soon shift in the other direction.
UK marketing executives enjoyed their best quarter for over two years in the first three months after June’s surprise vote to leave the European Union, and are expecting ongoing growth will lead to a further rise in employment at their companies.
Brands’ communications are often sentimental in the extreme, refusing like Victorian artists to acknowledge the limitations of their products and therefore losing sight of what’s really positive about them.
P&G is looking to up its marketing investment in 2017 as it aims to increase the reach and effectiveness of its advertising campaigns.
Samsung has ended production of the device after a recall meant to deal with safety issues saw replacement phones also catching fire.
Brands need to do something surprising and different as part of their sponsorship strategy otherwise competitors will always know what to expect.
The emergence of content marketing as a separate discipline has distracted marketers from their real job of communicating with customers and selling stuff.
Although brands such as Facebook may face a backlash from consumers following tax avoidance claims, experts do not believe that tax scandals are enough to deter consumers from buying into a brand’s products.
In the second of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about how startups can get off to a great start.
From a staff video highlighting how common mental health problems are, to a collaboration with Rizzle Kicks and a snapchat takeover, here are five brands that have got involved with World Mental Health Day.
Product placement deal will see the fitness wearables brand help contestants on this year’s show stay healthy and let viewers track their heart rate as the pressure builds.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.