Aviva on how it flipped its marketing ‘360 degrees’
Leonie RoderickA year since Aviva introduced its ‘Good Thinking’ brand strategy the company is seeing an increase in sales and revenue by focusing on values rather than “flogging product”.
A year since Aviva introduced its ‘Good Thinking’ brand strategy the company is seeing an increase in sales and revenue by focusing on values rather than “flogging product”.
As consumers become ‘desensitised to the big brother’ effect, larger finance brands including Mastercard and Lloyds are imitating disruptors such as Atom Bank and immersing themselves in biometric technology.
Too many brands are ‘interrupting’ the mobile experience with their ads rather than adding to it, says the company’s new UK boss.
Giving job seekers a poor experience could turn them off a brand from a consumer perspective too.
Ed Pilkington, Diageo marketing and innovation director, Western Europe, on why it’s more important than ever for marketers to tap into culture.
The two companies may have settled their dispute but they are not giving much away over who conceded, or whether they reached a compromise.
For two days every autumn, my colleagues and I decamp to Tobacco Dock in London for The Festival of Marketing, a two-day celebration of all things marketing. Apart from the chance to meet so many of you, it is a fantastic opportunity to hear the brightest and the best in marketing share their experience and considerable […]
While the supermarket giant is focused on improving the speed of its delivery service, it doesn’t want to lose the opportunity to send Tesco workers into people’s houses.
Top marketers say they are too busy running a business to spend their whole time on communications.
Analysis by YouGov suggests ‘Remainers’ are most likely to be impacted as Unilever and Tesco argue over who should absorb the costs of the falling value of the pound following Brexit.
Unilever says the reported 10% price rise is aimed at offsetting the fall in value of the pound and that the issue at Tesco will be resolved “pretty quickly”.
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Malibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
The quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
Morrisons chairman Andrew Higginson has urged advertisers to help consumers find the “right” trustworthy brands as they are more cynical and spoiled for choice “than ever before”.