Virgin Media wants to ‘simplify’ TV
Rachel GeeVirgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Virgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Expedia is taking a digital first attitude to its marketing, testing videos online first before pushing them out on TV.
Disney has four brand partners for the launch of Star Wars: Rogue One and is confident the film’s marketing can build on previous successes.
Consultancies moving into the creative space is a logical move that will open up opportunities for marketing to move further into the c-suite.
Join Marketing Week and Toluna for a webinar dedicated to exploring and maximising the value of branded communities, along with the latest, most innovative applications for community approaches. We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and […]
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
With less than four weeks to go before Christmas, British consumers are moving away from making major purchases.
With night clubs shutting down and consumers drinking less alcohol, Diageo is exploring new routes to market and is looking at its role in the soft drinks market.
Carlsberg hopes a focus on its Danish heritage and relaunch of its ‘Export’ brand will help it stand out in the “mainstream” lager market and have a “halo effect” on the wider brand.
Marketing Week rounds up some of the best marketing campaigns of 2016 – from the most effective and most notable to those that took a forward-thinking approach to digital and new technology.
The new study comes after Procter and Gamble (P&G), Unilever and Mondelez all admitted they are cutting down on promotional activity.
In the fifth of a six-part series in partnership with Salesforce, Marketing Week talks to executives from six disruptive brands about the most common challenges they face.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Sky’s director of media champions cinema over digital advertising on a “small screen”, as new research reveals the sectors with the most revenue return on investment to gain through increased cinema advertising spend.
Marketing should run like a business within a business if you want to engage everyone, says Mozilla CMO Jascha Kaykas-Wolff.