Brand storytelling in a discount age
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
Facebook CMO Gary Briggs says creativity and innovation will be key to site’s success over the next 10 years but he warns that there’s no point doing something new just for the sake of it.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.