Don’t be seduced by chemistry – it shouldn’t win the pitch
Robin BonnIn challenging times, having different views on the role of ‘chemistry’ means marketers and agencies are both missing what’s important.
In challenging times, having different views on the role of ‘chemistry’ means marketers and agencies are both missing what’s important.
British Gas marketing director Miriam Jordan Keane believes marketers must lead the charge when it comes to creating opportunities that enable talent from all backgrounds to thrive.
The price comparison website is rethinking its marketing strategy as it looks to move beyond TV and Google and give marketing more strategic importance.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
KFC’s FCK ad shows that playing around with your logo in ads benefits both brand-building and sales objectives, argues creative director Ryan Wallman.
Graduate schemes, internships and apprenticeships are all valid ways to bring young marketers into the industry. Marketing Week looks at why brands – and young people – opt for each.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
PepsiCo allowed Drinkfinity to operate like a startup as it looks to foster innovation and react faster to new consumer trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Jennifer Atkinson became CEO of ITC at just 34 and has turned it from a loss-making company to a multi-million pound business.
Ad land is looking to get its “house in order” with the launch of the ‘timeTo’ initiative, which aims to combat sexual harassment in the sector.
Catch up on all the big marketing news from this week, from proof that marketers are undervaluing the effectiveness of traditional media to the introduction of Little Miss Inventor to mark International Women’s Day.
E.ON’s new marketing campaign aims to show consumers why it’s more than a utilities provider by focusing on the potential of new energy sources.
McVitie’s new marketing campaign focuses on the issue of loneliness as the brand looks to “embed itself in modern culture”.
Retailer promises to speed up pace of innovation after a challenging year that saw profits plummet and its staff bonus fall to the lowest level in 63 years.