2018 year in review: It’s been a bad year for…
Marketing Week ReportersThe high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
Marketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best.
From Keith Weed’s decision to retire from Unilever to Iceland topping the list of the best ‘Christmas’ campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major marketing news this week.
50 young marketers answered the call to become School of Marketing ambassadors, ready to spread the word about how fulfilling and dynamic a career in marketing can be. Here some of the 50 share their thoughts on what needs to change to get young people excited about marketing.
As Unilever marketing boss Keith Weed steps down, what does this mean for the company and what legacy is he leaving behind?
As the FMCG giant’s top marketer, Weed has been a champion of sustainability, diversity and a better digital ad ecosystem for both the company and the industry as a whole.
Most marketers are missing out on the full potential of Facebook dynamic ads by failing to target the users most likely to buy.
Bet365, Betfred, Ladbrokes, Paddy Power and William Hill are among betting brands considering a ban on “whistle-to-whistle” gambling ads but no deal has yet been finalised.
Monzo has just raised £20m in one of the biggest crowdfunding campaigns ever by a financial firm with its focus on innovation, product development and customer engagement fuelling growth as it looks to take on the big banks.
NHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.
Story of my CV: From his rapid rise starting out at Saatchi & Saatchi to becoming chief growth officer at Mr & Mrs Smith, Julian Diment has maintained his hard-working ethic but also followed the three passions in his life: food, film and family.
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
Next year, the creative trends that matter won’t just be colours, fonts or platforms but the themes in work and society that are driving changes in design, and indeed in how companies do business.
Ahead of the new season, which begins later this month, Formula E has launched a major brand campaign it hopes will show the world the sport is more than just electric cars.
While the Mike Ashley-owned department store may think it has saved on a big budget Christmas campaign, such short-term thinking is no way to rescue this 169-year-old retail institution.