Sir Martin Sorrell reckons CEOs should not be afraid to have an opinion and be in the spotlight, and that businesses can learn a lot about developing internal culture from professional services companies.
The UK’s best-paid CEO shares his views on the future of advertising.
With virtual reality set to become a $1bn industry in 2016 marketers are switching on to the technology as the next big content marketing medium.
The UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
Sport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
As social media becomes more about value than volume and brands increasingly look to link online and offline channels through live events, Marketing Week outlines the media topics that will define 2016.
Famed for its shocking ads of the 80s and 90s, Benetton’s sales have slumped recently, but chief marketer John Mollanger’s turnaround plan puts the focus back on products.
Brands could face a new sugar tax and restrictions on marketing sugary foods from January, but some are already showing the best response is to offer healthier options that research shows consumers want.
The seasonal peak in sales over the Christmas period can last anywhere from 38 to 88 days depending on the sector brands operate in, according to new research. The longest uplift occurs in home furnishings and lasts nearly three months.
Produced in partnership with Marketing Week, Brand Learning’s Growth Drivers report identifies the seven Cs: the hallmarks of growth-ready organisations.
Out-of-home advertising has seen huge growth in 2015, prompting a rise in spend in the channel, and its evolution is set to continue as the industry rolls out automated buying next year.
Following a recent column from Marketing Week columnist Mark Ritson calling into question the validity of brand valuations, three of the largest valuation companies joined him on the B2B stage at The Festival of Marketing last week to defend the process and its link in getting marketers into the boardroom.
Festival of Marketing 2015: Internet star Matt Adlard, otherwise known as The Topless Baker, has urged brands to rethink media spend to include live streaming over traditional channels such as print and TV even though he admits the platform won’t hit any hard KPIs.
New research shows demographics are not yet dead as a means of segmenting your market since having children is a big factor in brand recommendation, but consumers’ attitudes are often more likely to unite them than markers such as age or social grade.
Team GB has announced a new partnership with outdoor media providers Ocean to push live updates ahead of and during The Olympic Games in Rio next year, enabling them to fix a “weakness” in its sponsorship model by proving added media presence for the team’s partners.