International round-up: Gillette’s targeting errors & Facebook’s subscription news service
Leonie RoderickPlus ‘unconventional’ agency acquisitions are on the up and fraudulent ad traffic plummets in Australia.
Plus ‘unconventional’ agency acquisitions are on the up and fraudulent ad traffic plummets in Australia.
The new rules face issues over how to rule on a subjective matter and whether it’s the campaigns themselves, or the teams behind them, that are really in need of a shake-up.
The FMCG giant says its savings have been delivering “faster than expected”, with the brand reducing agency fees by 17% in the first half of 2017.
Inspiring customers is high on every marketer’s agenda but to realise great marketing, inspiring your organisation may matter even more.
SoundCloud vice-president of global marketing DeJuan Wilson has had an unusual and eventful career, starting in admin at Coca-Cola, working for hip hop artist P Diddy and now competing with Apple Music at SoundCloud.
The retailer’s chief digital and marketing officer Bertrand Bodson is leaving, with no plans for a replacement and his responsibilities to be split across the team.
More companies are planning to hire than cut staff over the next three months, but risks from Brexit could hit future job growth, according to the latest IPA Bellwether.
Microsoft’s Helen Tupper and Direct line’s Mark Evans join Marketing Week’s Russell Parsons for the latest careers podcast.
KFC’s new ad by Mother puts chickens front and centre, but given the realities of how its birds are reared it’s a dangerous route to go down.
Workforce wellbeing should be a company-wide concern that is built into the fabric of the business. Simply offering a gym membership won’t cut it anymore.
Vodafone is focusing on AI, voice and its chatbot TOBi as it concentrates on customer service and an internal digital transformation.
Despite there being nearly three million lone-parent families in the UK, many employers and brands are still failing to meet the needs of this group.
Digital growth means overall marketing budgets are up but the IPA warns in its latest Bellwether report that economic and political headwinds will hit ad spend.
The drinks company spends four times more on advertising than research and development and believes its marketing approach has “hit a nerve” at competitors Coca-Cola and Nestlé.