5 killer stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Brands still take a simplistic approach to attribution and are missing the opportunity to engage customers as individuals, says Jaywing head of digital analysis Mitch Vidler.
The shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.
Make sure you’re up-to-date with all the latest brand and marketing news with our morning round-up.
Marketing Week’s new ‘Hack your commute’ series uncovers inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
As sites such as Instagram roll out buy buttons, the online retailer’s CEO admits social could be a “drag” going forward and that their impact isn’t straightforward.
Founder Jack Parsons says the job market is unfairly balanced in favour of rewarding people with experience.
Hostelworld’s CMO Ottokar Rosenberger warns any brand embarking on a digital transformation it must make sure everyone is on the journey with them and beware those that nod along in meetings but moan in private.
From the TV ad market going into ‘recession’ to Facebook bringing ads to Messenger, catch up on all the news in the marketing world this week.
Propercorn co-founder Cassandra Stavrou tells Marketing Week how important it is for new businesses to instil measures to improve employee wellbeing from the outset.
With Sainsbury’s and Cadbury moving away from Fairtrade in favour of their own ethical promises and questions over Tesco’s plans, what must brands do to ensure consumer trust doesn’t disappear too?
From politics to sport and a singing baby, the themes varied for the top UK YouTube ads in June, which were compiled by balancing the total number of views with the percentage of organic and paid views.
Plus French publishers team up to take on the digital duopoly of Facebook and Google, and Amazon plots a move into Indian grocery market.
Marketing and insight are collaborating more closely than ever in a bid to develop rich, relevant and personalised content that drives deep consumer engagement.
A Marketer’s Best Friend: At Forbes collaboration between marketing and insight is helping bring the publisher closer to its readers through a deeper understanding of engagement.