Is improving staff wellbeing the secret to brand health?
Maeve HoseaAs the trend for wellbeing in the workplace gains traction, brands are realising the intrinsic link between a happy workforce and a happy customer.
As the trend for wellbeing in the workplace gains traction, brands are realising the intrinsic link between a happy workforce and a happy customer.
As its second quarter performance beats forecasts, Pepsi says it will prioritise premium products and establishing a greater ecommerce presence.
Just three years ago, Tesco unveiled ambitious plans to digitalise its Clubcard loyalty programme. However, the changes it outlined last week looked very different.
A year ago the wealth management arm of UBS decided to shake up the financial services sector with the launch of content platform Unlimited, making a play for a new generation of purpose-fuelled millionaires.
Patrick Venning will take on a new role as global marketing director at the company’s Scotch whisky business.
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Burger King might not be the biggest spender on marketing, but its head of brand marketing Fernando Machado says creativity allows it to “speak louder than its size” and get it noticed.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
While there are clear benefits to promoting an employer brand, marketers admit there are challenges in terms of message consistency and expectations versus reality.
Improving workplace wellbeing won’t happen overnight so to make a lasting impact brands must see it as part of an ongoing strategy, no mean feat given CMO tenure is falling.
Make sure you’re up-to-date with all the latest brand and marketing news in our morning round-up.
After making one of the most talked about speeches of the year, P&G’s Marc Pritchard is now encouraging the industry to work collaboratively to enforce change.
In Marketing Week’s new ‘Hack your commute’ series we explore inspiring and fulfilling ways to spend your journeys to and from work that will expand your mind and broaden your horizons.
The ice cream brand’s top UK marketer wants to build on last year’s Wimbledon campaign to rebuild relevance, particularly among millennials, as it looks to get back to its disruptive roots.
The marketing news that matters this week includes reflections from the former CMO of Blockbuster, Pizza Express moving its restaurants into stand-up comedy and Vevo moving away from its YouTube association.