Traditional DM still has a place despite the digital revolution
Russell ParsonsMy mother has just called me, three times and only once intended. This is the first time she has used her Tesco bought feature in two weeks.
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National Trust hires new marketing boss ahead of £30m digital revamp
Sarah VizardThe National Trust has hired RAC marketer Jackie Jordan as its new marketing boss, an appointment that comes as the charity ups its focus on digital with a planned £30m investment.
Do future marketers really need a degree?
David CoveneyLast week was either heartbreak or rapture for many teenagers with 300,000 A Level students discovering their fate.
Neuroscience and marketing: what you need to know
Jonathan BaconFacebook and OKCupid have come under fire for attempting to manipulate people’s emotions but behavioural techniques can be useful for brands. How can marketers gain an insight into consumers’ minds while avoiding controversy?
Consumers continue to spend cautiously despite surge in confidence
Lucy TesserasView the full-size infographic. Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Stock data is retail’s unexplored treasure trove
Michael BarnettA new report on omnichannel commerce shows that UK retailers are lagging behind their American counterparts in digital and in-store offerings, despite serving the world’s most mature ecommerce market. But even the US still hasn’t worked out the conundrum of linking up stock data.
Rules will not tell you if it’s the right thing to do
Russell ParsonsThe words principles-based regulation are enough to send shivers up the spine of politicians of a certain vintage.
DMA switches to principles based code
Russell ParsonsThe Direct Marketing Association (DMA) has overhauled its code of conduct replacing 170 pages of prescriptive rules with five principles that it hopes will help its members build and maintain the trust of their customers.
The top 10 YouTube ads in July
Lara O'ReillyLast month’s most watched YouTube ad rankings in the UK were dominated by sporty campaigns, but Greenpeace’s epic protest video against Lego and Shell’s partnership was more than deserved of its place at the top of the leaderboard, notching up more views than the rest of the top 10 added together.
Diageo says marketing effectiveness boosted by £72m efficiency drive
Russell ParsonsDiageo says it shaved £72m from its marketing budget by consolidating media buying and switching money to more efficient channels as it the company stepped up efforts to improve profitability.
Nationwide splashes £10m on brand building drive
Russell ParsonsNationwide is making its biggest ever media investment in a brand building campaign the building society hopes will help raise awareness of its brand differentiators among prospective customers after finding spontaneous awareness is half that of the high street giants.
Electioneering must not delay action on nuisance calls
Russell ParsonsSo, it’s official the Telephone Preference Service (TPS) works, most of the time.
Ryanair plans €25m marketing blitz to build on rising profits
Sarah VizardRyanair’s conversion to understanding the benefits of marketing is complete after announcing it is to launch a second marketing blitz later this year as it credits a campaign trumpeting improvements to the customer experience for a 152 per cent increase in profits.
Volkswagen scraps global head of marketing role
Sarah VizardVolkswagen’s global marketing chief Simon Thomas is leaving the car marque after a year in the role, with his responsiblities for passenger cars and marketing across the Volkswagen group to be split up.
Malaysia Airlines mulls rebrand after MH370 and MH17 disasters
Lara O'ReillyMalaysia Airlines is reported to be considering a name change following the plane disappearance in March and alleged shooting down of another aircraft in the Ukraine this month as it mulls options to safeguard its future.