Research seen by Marketing Week has shown significant change in the size and shape of the British body which could represent an opportunity for high street retailers to boost flagging sales by targeting these consumers. Mindi Chahal reports.
A new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
A new list of brands that are most admired by marketers, seen exclusively by Marketing Week, closely matches those that are loved by consumers.
Charities that saturate donors with suffering are more likely to have their appeals rejected than those that use digital methods to engage with their target audience, according to research seen by Marketing Week.
What do you do when the computer at your bank says ‘no’ to a request for a loan? Lucy Handley explores alternative financial services providers that are taking advantage of a lack of trust in mainstream brands
The number of gamers playing on mobile devices is growing so rapidly that it is now the fastest-growing gaming platform, according to research seen by Marketing Week. Michael Barnett discovers why this is good news for advertisers.
Image inflation is increasing the risk of brands failing to deliver their promises, according to research seen exclusively by Marketing Week, says Jo Roberts.
This weekend some big-name bands will join Bruce Springsteen in Hyde Park for Hard Rock Calling, but chief marketing officer and vice-president John Galloway tells Jo Roberts that the global event brand is about much more than established acts and burger joints.
Holding the right to supply all Formular 1 tyres puts Pirelli in pole position when it comes to brand profile. But sport is not the only way the premium end of the market raises awareness of their road products.
What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week.
Financial services brands are racing to become more customer-centric after several years of economic turmoil but face tough challenges, not least from the unique regulatory environment in which they operate. Marketing Week brought together eight marketing experts from across the sector to debate responses to those challenges, and discuss how brands are reacting to new channel opportunities.
Once the preserve of the marketing industry, subscription marketing is spreading into new territories as retailers and customers alike realise the benefits of making a commitment.
The theory that supermarkets confuse consumers into making wrong purchase choices by bringing out own-label goods with packaging that copies branded products has been put to the test by a study seen by Marketing Week. Jo Roberts reports.
Consumers who buy innovative products before most of their friends are most influenced by online marketing messages, according to research seen by Marketing Week.
Home entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.