Want to know what you’re worth? 2024 marketing pay revealed
Marketing Week ReportersMarketing Week’s Career & Salary Survey examines the state of marketing pay in 2024.
Marketing Week’s Career & Salary Survey examines the state of marketing pay in 2024.
B2B brands have been slow on the uptake when it comes to using influencer marketing strategies. But with the trend increasing knowing the watchouts and determining the potential of B2B influencers is key.
Maintaining a balance between price and footfall growth is a “North Star” for the McDonald’s business, which hopes its growing loyalty scheme will help it further step up its pricing strategy.
We arm you with all the numbers you need to tackle the week ahead.
At the top end of the pay scale are marketers working in automotive, while those in education are paid the least.
At the start of National Apprenticeship Week (5 February), Marketing Week’s Career & Salary Survey reveals a disappointing drop in the number of businesses that feel they can accommodate a marketing apprentice.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the fact 40% of marketers feel overworked and underpaid to Sprite’s decision to scrap labels, it’s been a busy week. Here is my take.
Rather than connecting people, social media is alienating many, says Snapchat CMO Colleen DeCourcy. Therefore, the platform is attempting to set itself apart from others in the sector and position itself as “the antidote” to these problems.
Brands have made great strides in many areas of diversity in recent years yet disability representation and inclusion is often neglected. Accessibility is rising up the mainstream agenda – and brands are starting to pay attention.
Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.
All marketers – from senior to middle to junior – are facing up to more responsibility without a sufficient increase in salary. From the risk of burnout to the lack of respect for the role of marketing in businesses, it’s becoming a source of great frustration.
Asda is price-matching both Aldi and Lidl, but chief customer officer David Hills states it is “not about” the discounters, and instead about “reassuring” its own consumers on price.
Co-op’s foray into the retail media network space comes off the back of an increased focus on first-party data and membership scheme changes.
Effectiveness, adaptability and a growth mindset. These are just some of the qualities needed to help marketing leaders thrive in the future, according to Marketing Week’s 2023 Future Marketing Leaders.
The delivery company has been named the winner of the latest edition of The Works thanks to strong ad performance in a difficult digital environment.