Learn how Lexus overhauled its website to create an immersive customer experience in this presentation by Chris Taylor, European communications chief for the car marque, at Marketing Week Live 2012.
When you join a loyalty programme, you expect to receive certain kinds of marketing from the brand – requests to lobby government on its behalf aren’t among them. Yet that’s what Virgin Atlantic seems to think its Flying Club is for.
Mumsnet is extending its brand into car recommendations, after a survey it conducted revealed that the majority of its members favour peer-to-peer recommendations over adverts, dealerships and celebrity endorsements when purchasing a family car.
Direct marketing can offer brands plenty – cost efficiency, impressive returns on investment and targeting opportunities few other channels could match – it is also the best way to limit long-term damage when your brand is facing a reputational hit.
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
Carex and Original Source owner PZ Cussons identifies strengthening its brand building capabilities as a strategic priority for 2025, as it chases profitable growth.
Misaligned priorities and misconceptions about the role of marketing are fuelling the tension, according to Marketing Week’s exclusive new research.
From making the CFO your “first customer” to exploring cross-functional tension, marketers should put energy into nurturing relationships with the CEO and beyond.