Marmite to sponsor Oxford Street Christmas lights

Marmite is to sponsor the London Oxford Street Christmas lights and offer consumers the chance to star in the display for the first time.

marmite

A Facebook app invites fans to submit a photo that will appear on a digital screen as part of the display. Users will be sent an email telling them exactly when their photo will appear.

A live web-cam and online gallery will make sure that people not able to visit the capital will still be able to see their photo.

An interactive bus shelter near Bond Street tube station will feature a camera so that passersby can also submit a photo.

Joanne O’Riada, Marmite brand manager, says: “2012 has certainly been a great year for Britain – from the Queen’s Jubilee to unprecedented sporting achievements – so what better way to top it all off than giving everyone the chance to shine in this year’s Oxford Street Christmas lights.”

More than 40 million visitors are expected to shop London’s Oxford Street during Christmas. The mile-long display will run for six weeks throughout the festive season.

Recommended

Pinterest

Pinterest use must differ from other social networks

Rosie Baker

Pinterest is one of the fastest growing social networks and offers brands a platform to drive high levels of traffic back to e-commerce sites. It will, however, only add value for brands if they use it differently to other social networks rather than replicating Facebook content.

Comments

    Leave a comment

    Close

    Discover even more as a subscriber

    This article is available for subscribers only.

    Sign up now for your access-all-areas pass.

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now

    Got a question?

    Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

    If you are looking for our Jobs site, please click here

    Subscribers get unlimited access to unrivalled coverage of the biggest issues in marketing and world-renowned columnists, alongside carefully curated reports and briefings from Econsultancy. Find out more.

    If you are an existing print subscriber find out how you can get access here.

    Subscribe now