Nectar to award points for viewing online ads
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
Loyalty card scheme Nectar is to offer members additional points for watching online ads through the launch of Adpoints. Read article here.
Making the waste and recycling industry seem a desirable one to work in might present itself as an impossible task, but Veolia Environmental Services is making this happen.
Thomas Cook is considering taking its reassurance campaign above the line as it looks to avoid long-term brand damage and convince customers that it is “business as usual” amid mounting financial difficulties.
Guardian News & Media is on the lookout for a buyer for ContentNext Media, which publishes news website paidContent. Read full article here. Can you demonstrate a brilliant use of media? Then enter the Marketing Week Engage Awards by clicking here.
Is a lack of financial savvy holding marketers back from ascending to the top jobs in business?
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.