Ben & Jerry’s, Ocado, Ukraine: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
TV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
After spending £45m on its launch campaign for ITVX this month, ITV CMO Jane Stiller says the broadcaster has even bigger plans next year.
We arm you with all the numbers you need to tackle the week ahead.
Rather than opting for blanket promotions and slashing prices, marketers are advised to tap into the power of behavioural science.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
It’s quarter-final time! There are now just eight campaigns left. Vote for your favourite to help it get through to the semi-final.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From a reshaped viewing landscape and in-game audio advertising, to the rise of attention metrics, Marketing Week predicts the trends that will shape media in 2023.
There are now just four campaigns remaining. Vote to help you favourite make it to the final.
While few scandals have a strong lasting impact, P&O Ferries remains a long way off recovering its brand health after abruptly sacking 800 staff last year.
Plant-based meat alternative brand Moving Mountains is targeting more mainstream consumers for growth, believing it can win them over through its taste and sustainability credentials.
There are now just two campaigns remaining. Vote to help crown your favourite the winner.
After a tough 2022, energy companies are going into next year with diminished brand health and uncertainty about what 2023 might bring for the challenged sector.
Poor treatment of company employees was particularly disliked by both UK and US consumers, according to exclusive consumer insights. However, few plan to cut back on their use of the platform.
From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Despite sales rising 4.8% over the festive period, Next fears cost of living pressures could dampen consumer demand in 2023.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.