Halfords: Loyalty scheme is driving more profitable transactions
Niamh CarrollMembers of the loyalty scheme spend an average of £266 per transaction more than non-members, Halfords claim.
Members of the loyalty scheme spend an average of £266 per transaction more than non-members, Halfords claim.
Enhanced data capabilities have enabled Coca-Cola to understand better where and how its growth is generated, CEO James Quincey says.
By overhauling its approach from B2B demand generation to human-centric brand building Sage changed perceptions, drove sales and improved its ROI.
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The Unilever-owned brand wants to “create FOMO” with its fragrance launch, rolling out the latest phase of its long-term Gen Z focused strategy.
If engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
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The rules of content marketing are evolving faster than ever – here’s why.
Claiming the brand has “carried the business forward” in its push to become more than home search, Zoopla is taking a “scientific” approach to allocating marketing spend.
Nokia has reported a 21% drop in its fourth-quarter net profit and admitted it is now “time to change faster” in order to compete with iPhone and Android.
News Corporation chief Rupert Murdoch has backed News International chief executive Rebekah Brooks despite political pressure for her to resign over allegations of phone hacking at the News of the World.
The role of the brand researcher is evolving into one that gathers data from diverse parts of the business and turns it into actionable insight to fulfil company objectives.
Waitrose has been crowned the UK’s favourite supermarket for customer satisfaction, beating the “big four” supermarkets for the second year running.
The Co-operative has topped a list of brands that have been called on to boycott advertising in the News of the World, a title that could have contributed to its u-turn on advertising with the Sunday tabloid.
MySupermarket, the grocery comparison site, is to launch its first TV campaign, the first of a number of marketing initiatives designed to boost awareness and use of the site.
Roger Llewellyn is quite wrong to try and promote interest in product placement on British TV screens by raising the spectre of ad-skipping (MW 6 January). Product placement serves very different brand objectives to TV ads – this is demonstrated by Ipsos, which has research from the US that shows TV spot advertising integrated with […]
The first fast.MAP/Marketing Week Effectiveness Tracker looking at retail brands reveals that TV campaigns only work if advertisers support them with direct marketing activity. A catchy television ad is a sure-fire way for a brand to be remembered, but it doesn’t necessarily lead to money in the bank – that is down to a solid […]
BlackBerry is expected to recover from a short term hit to its brand reputation following this month’s network outage, according to a YouGov survey, but owners are still frustrated over the way owner company RIM communicated its issues.
The value of online grocery sales is set to double to £11.2bn by 2016, according to industry body IGD, fuelled by consumers’ increasing willingness to shop online.
Three big brands made headlines last week. One lost a leader, another gained one and the third is hopefully about to realise it needs to bring one back. Despite these contrasts, all three stories serve to illustrate one of the great lost messages of branding – the power of founders. First to Cupertino in California, […]