Marketers’ use of AI, online spending, ‘quiet luxury’: 5 interesting stats to start your week
Niamh CarrollWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Adidas increased investment in marketing by 9% in the first quarter as it looks to build “brand heat”.
AB InBev posted higher revenues but lower volumes in Q1 2024, as the Bud Light backlash continues to constrain growth.
Waitrose has been crowned the UK’s favourite supermarket for customer satisfaction, beating the “big four” supermarkets for the second year running.
Mondelez is combining its Oreo and Cadbury Dairy Milk brands for the first time to launch a new chocolate bar.
HP is to axe around 8% of its global workforce as it looks to stem any further profit drop by “simplifying” the business.
The number of marketing jobs in the UK has risen to a higher level than before the recession hit the sector in 2008, boosted by demands for digital, according to a report.
Amazon has unveiled possibly the biggest challenger yet to Apple’s iPad in the tablet market: the Kindle Fire.
Research seen exclusively by Marketing Week suggests there are many factors affecting the success of a sampling occasion, as consumers look for more than just a freebie.
Metro Bank chairman Anthony Thomson tells Michael Nutley how he used the retail model and his experience as a marketer to create a customer-focused business that is like no other bank.
Coca-Cola says its summer marketing campaigns have resulted in volume uplifts for its master and Coke Zero brands in Europe.
Shop Direct Group is ramping up its marketing investment in its Very.co.uk, Littlewoods and Isme brands as part of its ongoing efforts to strengthen its portfolio by differentiating each brand’s positioning.
EE has announced it will launch its 4G mobile service on 30 October, at least six months before rivals.
It comes as no surprise to see the growing power of B2B brands (Cover Story, MW 8 September), but while the high-profile sponsorship deals, celebrity endorsements and slick TV ads may get all the attention, the common factor that really underpins the success of the top B2B brands is the relentless pursuit of customer insight. […]
Fewer than one in six marketers use data as the main guide in decisions. Are the rest shooting in the dark, or just drowning in raw information?
It was great to read that those brands which have a purpose beyond profit have increased in value by 87% over five years, whereas those that are not ideals-driven have grown only 43%. Brands with ethical, as well as rational and emotional values, are winning customer hearts and minds. Also good to see that brands […]
Coca-Cola’s marketing to promote its sponsorship of the Olympics helped boost the number of products bought by consumers in its last financial quarter, but revenue was hit by promotional pricing across the sector.
Red Bull sells fizzy energy drinks. That’s just a reminder for you, because it is more often lauded for its marketing than its product.
Perception of Toyota’s brand has plummeted in the wake of the latest product recall affecting 7.4 million vehicles worldwide – the biggest seen in the automotive sector for 16 years.
Red Bull’s branded mission to send a sky diver plummeting from the highest ever point a human has free-falled from also smashed records for live online viewing yesterday (14 October).