Stoptober campaign uses Facebook Messenger bot to help smokers quit
Rachel GeePublic Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
In his first speech to an advertising audience since taking on the role, Matt Hancock said self-regulation was “very important” to him and that the concerns of the industry would be heard in Brexit negotiations.
Brands are harnessing the power of ‘frugal innovation’ to create value by working smarter with fewer resources, while improving the customer experience.
In a bid to shake off the stigma that prevents many Brits from donating blood, NHS Blood and Transplant has today (18 May) launched an innovative campaign that allows donators to virtually fill up a bag of blood on major ad screens in both Birmingham and London.
Lack of NHS funding and the resulting strain on services, coupled with consumers’ desire to take control of their own wellbeing, has made the healthcare sector ripe for disruption and led to a surge of innovation.
From the Ice Bucket Challenge to This Girl Can, we take a look at some of the most impactful campaigns on Twitter over the last decade.
Public Health England has launched its first brand since introducing Change4Life eight years ago, with ‘One You’ aiming to help middle aged adults avoid future diseases caused by modern life.
The UK’s marketing success story of 2015 was Sport England’s ‘This Girl Can’ campaign, which aims to make women of all ages and abilities more active. It won numerous awards at Cannes Lions 2015, including the much-trumpeted inaugural Glass Lion, celebrating advertising that promotes gender equality. The campaign, created with agency FCB Inferno, persuaded 1.6 […]
Sport England’s This Girl Can campaign has inspired 2.8 million women to get active, according to new figures released today, but the government-funded organisation still has “a long way to go” says its director of business partnerships Tanya Joseph.
Admitting that previous campaigns focused too much on education, Public Health England’s director of marketing Sheila Mitchell hopes the launch of a new sugar-monitoring app will directly influence consumer behaviour.
Marketing Week has signed up as the media partner for Creative England’s New Year event, aimed at providing insight into how companies can fuel business growth through collaboration with creative disruptors.
The NHS is looking for more partners to help it raise awareness of the wait for organ donation and “normalise” joining the register after tying-up with Tinder for a campaign that targets 18-35 year olds.
Sport England says the ‘This Girl Can’ campaign has made a “real difference” to women’s participation in sport and that it will now take a similar “consumer-focused approached” to boost take-up of sport among other groups where figures remain low.
Joel Benenson is the only pollster to help win three US presidential elections for Democrat candidates, first with Bill Clinton then twice with Barack Obama, and he hopes to win a fourth with Hillary Clinton in 2016. He tells Marketing Week how both brands and politicians can tap into the ‘hidden architecture’ of public opinion.
The Government is changing how its spends money on marketing, moving to a single marcomms budget and considering changing its structure so that marketers work in hubs rather than single teams responsible for one department.