Politics is a divisive subject so it might seem sensible for brands to keep their distance, yet a range of companies, from Paddy Power to B&Q and Mr Kipling, have tried to tap into the interest around the General Election. But who has done it most effectively, and why?
From a touring pink bus to #milifandom, this year’s election campaigning has seen a move away from traditional advertising as the main parties, particularly Labour, have tossed aside posters and instead embraced local engagement initiatives and the power of user-generated content.
Language has the power to shape our beliefs and make us behave in a certain way. If, as research suggests, it is what we hear that counts, not what we say, it means we all have a responsibility to understand and use the psychological tools within language to communicate clearly and with transparency.
In 2014, UK ad spend hit its highest rate since 2010 as it increased by 5.8% to £18.6bn, according to the annual expenditure report released today by the Advertising Association and Warc.
Marketing spend grew at an accelerated pace in the first quarter of 2015 according to the latest IPA Bellwether Report, published today (15 April), as marketing executives grow more optimistic about financial prospects despite the uncertain political climate.
With trust in politicians continuing to fall, the marketing tactics of the UK’s biggest political parties need to evolve.
In an era where a quick Google search can provide a list of reviews on just about anything, jobs review service Glassdoor is aiming to overthrow the likes of LinkedIn to become the leading service for working professionals in the UK.
The UK’s major political parties have not adjusted their marketing strategies to account for the rapid growth of new media, former Labour spin doctor Alastair Campbell has suggested.
The two major political parties share their respective plans to secure the vote of UK marketers.
With less than two months until the General Election, a huge majority of young Britons still feel disengaged from politics and neglected by the parties’ communications. According to new research from youth marketing agency Voxburner, UK politicians have failed to learn the marketing lessons of Barack Obama’s election victories in the US.
The UK is in a position to be a world leader in digital and technology, thanks to initiatives from government and industry.
In a bid to up the number of young voters registered ahead of the General Election, the Electoral Commission has teamed up with Facebook for the new ‘use your age wisely’ campaign.
Transport for London (TfL) and Santander have today announced a £43.75m seven-year partnership to refresh London’s Cycle Hire scheme, with Santander Cycles set to grace the capital’s streets from April onwards.
In an announcement of his appointment as president of “voice of British advertisers” ISBA, Britvic CEO Simon Litherland noted he was looking forward to helping “ensure that the interests of advertising are safe-guarded” in an election year that will “doubtless hold a few surprises”.
Twitter has announced that with the lead up to the general election it will allow political parties to target specific postcodes for local campaigning.