GDPR is the bible of customer-centricity
Ben DavisThe new data regulations will be the closest we get to a religious text for data-driven, customer-focused marketers.
The new data regulations will be the closest we get to a religious text for data-driven, customer-focused marketers.
With only a month until GDPR comes into force, the information available to consumers is dwarfed by the advice for businesses. The ICO should be trying harder to inform people of their data rights.
In a post-GDPR world, there will be little value in large behavioural and demographic databases when just a few contextual psychological insights are more effective, says CrowdCat chief scientist Richard Summers.
In the final of a three-part webinar series, we explore questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
While Asos would rather keep consumers on its own site, CEO Nick Beighton said he is open to experimenting with new ecommerce channels, including Instagram Shopping, over the next 12 months.
No business will be immune when GDPR comes into force in six weeks and while a huge number of SMEs admit they are still unprepared, those that have got the ball rolling are starting to see positive results.
In the second of three webinars on GDPR, we discuss how to tackle challenges around consent, how to communicate with customers to get buy in, and the best way to tackle ‘legitimate interest’ requirements.
In 2012, confusion reigned before the ‘cookie law’ came into force, but while no one knows how strictly GDPR will be enforced after 25 May, there’s plenty of advice available to act on now.
The campaign, which will kick off in April, aims to increase the public’s “trust and confidence” in how organisations use data, although the information commission admits it will likely lead to an increase in people demanding access to their personal data.
With just 100 days to go until the General Data Protection Regulation comes into effect, here’s a snapshot of everything marketers should be asking.
With the GDPR deadline fast approaching, find out how marketers from ITV, Shell and the DMA are tackling the impact and implications of the new data protection regulation.
The fashion brand admits it is still trying to work out how it will delete a customer’s personal data but says it sees opportunities in creating a single customer view.
The charity’s new chairman Matthew Housden says attracting global talent is the marketing industry’s biggest challenge from Brexit, while it also needs to work on bringing in people with the right digital skills.
The digital giant is rolling out GDPR changes globally to spell out when it acts as a ‘controller’ or processor’ of data, but has its reservations around how the rules might affect the user experience.
The GDPR deadline may be drawing closer, but Shell’s Rob French says marketers shouldn’t view 25 May 2018 as the finish line as it will be an ongoing challenge to shape messaging and improve understanding.