Is this the Witness Relocation Programme’s annual day out? Or a publicity photo from MI5 staff’s latest car-buying spree? Sadly it’s neither. Pictured and pixelated are the contestants from the Formula Woman Championship, the UK’s first all-female motor racing event championship, which Mates condoms has agreed to sponsor. Les Dawson fans will be disappointed that […]
The Health & Safety Executive (HSE) has put its £2m advertising account up for tender. The incumbent, McCann Erickson Manchester, was appointed to the business in a three-year contract in 2001 (MW July 13, 2001).
Mineral water companies are to launch an over-arching symbol that clearly identifies their product as pure, natural mineral water. The news comes just weeks after Coca-Cola Great Britain’s botched launch of its “pure still water” Dasani. Members of the Natural Mineral Water Association (NMWA), including Danone Waters, Nestlé Waters, Spadel and Highland Spring, will introduce […]
COI Communications is understood to have shortlisted M&C Saatchi; Miles Calcraft Briginshaw Duffy; DFGW and HHCL/Red Cell to a &£1m advertising pitch for Inland Revenue’s Construction Industry Scheme 1999, which will persuade building contractors to declare the employment status of all their employees.
Stephen Butler of agency Domain suggests that, in comparison to commercial brands, charities are “emotional brands, cause driven” who drive “emotional responses to a desperate situation” (Charity’s sweet example, MW April 8). There is a danger in accepting this at face value. In our experience, giving at a purely emotional level is rarely sustained. For […]
Bartle Bogle Hegarty has created £1m press campaign for Electrolux-owned white goods brand AEG.
American Express has confirmed its sponsorship of the Wimbledon Lawn Tennis Championships, as tipped by Marketing Week (March 18). The company would not give details of the value or duration of the sponsorship, except that it is for over a year.
As debate continues over the right of country-dwellers to dress up on weekends and kill foxes, the Diary has unearthed another blood sport, and it hopes the Government will look at outlawing it immediately. Fly hunting is practised in most houses in the country, particularly in the summer months, yet none of the anti-hunting groups […]
Bacardi-Martini has been stung by criticism of the sexual imagery in its ads, so expect to see a more sober campaign when it launches Kalyr later this year. Sonoo Singh reports
The future of one of Britain’s oldest companies, houseware maker Addis, is in doubt after German parent Emsa axed managing director John Newcomb and began pulling production from the UK. Recently, the Addis floorcare range was delisted by retailers Asda and Tesco. Sources say the supermarkets are not keen to keep a brand that will […]
Google’s advertising model is under threat after French insurance giant Axa’s decision to sue for trademark hijacking. Axa claims Google illegally uses its trademarks for searches and allows rivals to advertise when searches are made for Axa.
N Brown, the home-shopping retailer, is teaming up with Richard Desmond’s company Northern & Shell to launch a branded television shopping channel. N Brown owns a number of catalogue brands, including Simply Be.
Masterfoods is gearing up for a second relaunch of the Galaxy brand in 2005 after last year’s repackaging failed to boost sales. It is understood that the confectionery giant will review the number of lines that it has under the Galaxy brand, which includes its moulded chocolate variants, Ripple and Minstrels, as well as examining […]
Lastminute.com marketer Vijay Solanki is advising the Liberal Democrats on their London mayoral election campaign. Solanki, marketing director of lastminute.com, is helping the Lib Dem candidate Simon Hughes on a part-time basis. He is Hughes’ marketing and strategy adviser and chairman of the Lib Dem communications advisory team. Solanki says that the Lib Dems will […]
Wilkinson-Sword and Gillette advertising claims have been judged equally valid by a Dutch court, and both will be allowed to claim in their ads to have the ‘sharpest’ blades.