If naked beer bellies and three-quarter length trousering make you feel less than flushed, pull this chain of advice and discover how to survive the coming season At last, the seasons have changed. Nature has shed her grey mantle for green, and the pale sun streams though my window. Outside in the garden, the birds, […]
Inbev is launching low- alcohol content wheat beer Peeterman Artois this summer, in an attempt to woo younger drinkers. The move forms part of its strategy to grow the Artois family of beers alongside its existing flagship brand Stella Artois (MW March 9). The launch will be part of a &£50m investment in its initiative […]
Avon has appointed Andy Watts as UK marketing director following the promotion of former marketing chief Andrea Slater to president of the UK and Ireland business. Watts, departing UK marketing director at Bernard Matthews, is due to take up the role of executive director of marketing at the cosmetics giant next month. He will sit […]
Procurement should not be allowed to threaten creativity in the advertising industry, according to Motorola’s new European marketing chief Simon Thompson. In an exclusive interview with Marketing Week, the former Honda marketing director, who was behind the award-winning “Cog” and “Grrr” ads created by Wieden & Kennedy, says procurement is the biggest challenge facing the […]
Kerry Foods is launching a £1m campaign for its Richmond sausage brand. The campaign, created by McCann Erickson, builds on the brand’s “smile” activity and uses the strapline/ “Richmond sausages put a smile on your face”.
Playtex UK marketing director Herve Bailly has been promoted to global brand director for the Playtex and Wonderbra lingerie brands. Bailly, who last year spearheaded a revamp of the lingerie manufacturer’s iconic Wonderbra brand, will be based at the Paris headquarters of parent company Dim Branded Apparel (DBA). He will be responsible for the marketing, […]
Dyson has appointed former Orange marketer Rob Furness as its UK marketing director to report directly to global marketing director Clare Mullin. The appointment represents a change of strategy for the company which, as recently as last year, was seeking a head of consumer marketing as part of a move to integrate its consumer marketing […]
Dulux is returning to television advertising this week – but none of the ads in the campaign will actually show any paint. Instead, the executions focus on colour and colourful personalities, as part of a drive to reposition the brand from a commodity paint to a consumer service. The ads follow Dulux’s highly successful online […]
Heinz has moved its European president and chief executive Joe Jimenez to become executive vice-president, president and chief executive of Heinz Asia-Pacific and the rest of the world. The appointment comes just months after Jimenez completed the HP Foods acquisition. Scott O’Hara, currently executive vice-president for Heinz Asia-Pacific and Canada, will replace Jimenez in Europe. […]
Former Asda marketing director Chris Pilling is the latest retailer to step into an operational role in financial services, after being appointed as HSBC-owned First Direct’s chief operating officer. Onlookers say it shows financial institutions are tackling their “outmoded attitude” to customers, while others trumpet retail as marketing’s finest training ground. Former Midland Bank marketing […]
Developing a digital presence for their brands is a life-or-death issue for national newspaper proprietors, but it appears some of Fleet Street’s finest are still slow to react, and lack an awareness of the necessity for strong core values in a multi-platform era. By Mark Choueke The Sportsman, which launched last week, was hailed as […]
The man who helped redefine the car ad and led Honda to three successive BTA awards has left the firm to take up a new challenge with Motorola. Can he continue the magic? By Robert Lester Superlatives are bandied about too easily these days, but it would be difficult to find more than a handful […]
Football pool betting site ThePool.com is courting controversy with a new campaign encouraging 16-year-olds to take part in pool betting. ThePool.com’s communications director Andrew Lawford says the campaign will highlight the fact that, contrary to popular opinion, pool gambling is just as legal for 16-year-olds as having sex. The ads, created by thefamilylondon.com, break this […]
Ferrero, the Italian chocolate manufacturer, is understood to be talking to agencies about the &£5m pan-European advertising account for its flagship Ferrero Rocher brand. It is thought to be in the early stages of the review. Ferrero’s in-house agency Pubbliregia is understood to be the incumbent agency on the European account but it is not […]
Aviva, the financial services giant, has awarded its £26m digital account to Aegis-owned digital agency Diffiniti after a final pitch against Harvest Digital.