Rough Guides launches video travel show on Tube
Rosie BakerRough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.
Month: January 2009
Betfair team-up with Manchester United for YouTube spot
Seb JosephBetfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]
Orange investigated over misleading marketing
Rosie BakerEverything Everywhere’s Orange network is being investigated by the telecoms watchdog following customer complaints that it uses misleading marketing and sales practices.
Everything Everywhere first to launch contactless mobile payment
Lara O'ReillyEverything Everywhere, the joint venture between Orange and T-Mobile, is to launch the UK’s first commercial contactless mobile payment systems.
Disney readies Junior brand launch
Jessica DaviesThe Walt Disney Company has launched multi-platform pre-school brand Disney Junior.
Facebook to unveil Argos as UK Deals partner
Lara O'ReillyFacebook is expected to announce the launch date of its Deals service in the UK on Monday (31 January), with Argos to be unveiled as one of the first retail partners.
Video viewpoint: What next for News International and its advertisers?
Josie AllchinMarketing Week reporter Lara O’Reilly gives us her view
Problems with Pareto
David ReedIf you relentlessly follow the Pareto Principle (or “80/20” rule) do you eventually reach perfection? Ask yourself how many perfect examples of marketing you have encountered and the answer would seem to be a resounding ’none’. So why should this be when an entire profession exists, in the form of insights and analytics, which is […]
Parcel Web Express delivers on data quality
David ReedBoutique online courier service Parcel Web Express is using data quality to provide enhanced customer service and achieve a competitive advantage. Established in December 2010, the company has identified inaccurate addressing and poor address entry as key service issues in a highly competitive sector.
World Cruising Club secures sailing data
David ReedGlobal sailing event organiser World Cruising Club has outsourced its data centre and web site hosting operations to ensure constant, secure access to its often critical information.
Consumers more welcoming of cold calls (if they are warm)
David ReedAttitudes towards unsolicited marketing via landline telephones have softened significantly – but only if the caller is a company already known to the consumer.
Marketing Week Live! 2011
Josie AllchinFast and Happy: how the web is changing the world for consumers – presented by Matt Brittin, managing director UK and Ireland, Google T-Mobile’s “Life’s for sharing” campaign: compelling TV advertising, YouTube hit, word of mouth phenomenon – presented by Spencer McHugh, brand director at Everything Everywhere You are the big picture: recognising the individual […]
Stella to launch cider brand
Russell ParsonsAnheuser-Busch InBev (AB Inbev) is to launch a cider brand under the Stella Artois brand name to tap into the growing popularity of the drink.
The Secret Marketer ponders what would have been if NOTW had stayed
David CoveneyWhat an incredible week it must have been for all those connected with the News of the World. The paper’s circulation has been declining for a number of years, but I can’t quite remember an iconic establishment brand being discontinued in quite such dramatic circumstances. I once interviewed for a marketing role at News International […]
Budweiser refreshes can design
Lara O'ReillyBudweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.