Man City are first Premier League YouTube partner
Lara O'ReillyManchester City has become YouTube’s first ever English Premier League content partner as the club ramps up its digital activity to increase fan engagement and revenue.
Month: January 2009
News Corp launches comms offensive to repair brand reputation
Lara O'ReillyNews International is placing full-page apology ads across a range of national newspapers as part of a raft of marketing activities to repair the company’s tarnished brand perception.
Asda takes on Argos for Xmas toy sales
Mary-Louise ClewsAsda is taking on Argos in a new price war over toys in the crucial run-up to Christmas.
Made in Britain logo launched
Russell ParsonsA Made in Britain marque has been launched in the hope of boosting sales of British-made products and services.
Everything Everywhere CEO Tom Alexander resigns
Lara O'ReillyEverything Everywhere has drafted in former marketer Olaf Swantee to head up the company after CEO Tom Alexander resigned after just a year in the role.
Marketing is not an engineering discipline
Seb JosephIBM’s global CMO report highlights the growing need for data amid a stuttering economy; with 72% of CMOs worldwide saying budgets are a concern. But when advertising decisions are based on numbers, is the need to be creative lost? IBM’s global study of 1,700 CMOs reports that more than two thirds of chief marketing officers […]
BA readies staff morale boosting campaigns
Branwell JohnsonBritish Airways will implement its employee engagement programme with a campaign “to inspire pride” in the airline’s brand.
Murdoch must eat humble pie in PR battle
Lara O'ReillyCEOs must possess several qualities to be great leaders, but the News Corp scandal has proven that having good communications skills – especially in a crisis – is the pick of the bunch. Rupert Murdoch did not give enough credos to his communications strategy when accusations first emerged that News of the World had hacked […]
BlackBerry’s brand reputation plummets
Rosie BakerBlackBerry’s brand reputation has slumped following the global service outage that affected its handsets last week.
Video: O2 Wallet explained
Lara O'ReillyMarketing Week speaks to O2 Money commercial director Simon Cottenham and O2’s head of product for mobile payments Nathan Cushnie about how the new mobile payments app, O2 Wallet, will work for users and partner brands. O2 Wallet is set to launch in the UK by the end of 2011. https://www.youtube.com/watch?v=EBdX–hHKq4
YouTube launches music shop
Jessica DaviesGoogle is allowing music artists to sell merchandise and downloads directly via YouTube following the launch of the Merch Store. Read article here.
Clintons launches celebrity video cards
Rosie BakerClinton Cards is launching a celebrity video cards service, as part of its strategy to grow the business through digital innovations and take on online rivals such as Moonpig.com.
Carlsberg eyes growth for Staropramen after acquisition
Russell ParsonsCarlsberg is set to ramp up marketing activity to grow Czech lager Staropramen after acquiring the right to market the brand in the UK from rival AB-Inbev.
Everything Everywhere to double store numbers
Rosie BakerEverything Everywhere, the telecoms brand formed when T-Mobile and Orange merged last year, is to open more than 100 stores under the parent brand, according to reports.
Toyota ranked top global green brand in Interbrand study
Branwell JohnsonToyota has been named the world’s greenest brand by Interbrand.