VSO to launch brand awareness campaign
Joe FernandezInternational development charity VSO is launching a brand awareness campaign, which aims to demonstrate the impact the organisation’s volunteers have in the developing world.
Month: January 2010
De Vere Hotels appoints Targetbase Claydon Heeley
Joe FernandezDe Vere Hotels has appointed integrated marketing agency, Targetbase Claydon Heeley (TBCH), to handle a £1m advertising account, creating a new golf and leisure concept.
Total Greek Yoghurt appoints Creative Orchestra and Total Media
Joe FernandezFage UK, the owners of Total Greek Yoghurt, has appointed advertising agency Creative Orchestra and media planning and buying agency Total Media, to help drive the brand’s marketing for the next three years.
Retail sales in December slower than expected
Rosie BakerRetail sales rose just 0.3% in December according to the Office for National Statistics, much less than expected.
Pritt teams up with DCSF for educational campaign
Rosie BakerPritt, the Henkel owned glue brand, is joining forces with the Department for Children, Schools and Families to sponsor a campaign to support children with special educational needs (SEN), which will star The Fonz actor Henry Winkle amongst others.
Hershey to walk away from Cadbury bid
Joe FernandezHershey has decided not to launch a counterbid for British confectioner Cadbury, according to reports.
Euro RSCG brings music marketing to London
Joe FernandezEuro RSCG is to launch its music-marketing consultancy The Hours in London, following its success in New York and Paris.
Great results for digital can’t mean complacency
Joe FernandezIf the online ad industry was in need of any kind of boost for 2010, then the Bellwether and Kingston Smith report couldn’t have been better timed. Both painted glowing pictures for the thriving digital marketing world. Yet, beneath the positivity lies a timely reminder that digital still needs to advance, in order to grow.
Focus on uplift analytics to reduce customer costs
Marketing WeekLuke McKeever, chief executive of Portrait Software, argues that digital campaigns have to be targeted well to ensure analytics prove value for money.
Nurofen launches character led campaign
Rosie BakerNurofen, the pain killer brand owned by Reckitt Benckiser, is launching a new approach to marketing with an £11m cross-platform advertising campaign.
Glamour mag and Special K team up
Rosie BakerGlamour, the monthly women’s glossy owned by Condé Nast, is launching a year-long promotional partnership with Kellogg’s Special K.
Digital UK to work with DLKW
Branwell JohnsonDigital UK, the body tasked with raising awareness of television digital switchover, has appointed Delaney Lund Knox Warren (DLKW) to handle its £4m advertising. business.
Absolut reveals Spike Jonze film
Rosie BakerVodka brand Absolut is premiering the promotional film created by Spike Jonze, director of “Where the Wild Things Are”, at the Sundance Film Festival tonight (21 January).
Ping Pong to launch promotional drive
Joe FernandezPing Pong, the dim sum restaurant chain, is launching a new advertising campaign in a bid to raise awareness and encourage young professionals to visit its restaurants.
Volvo Ocean Race names Miall as commercial director
Branwell JohnsonVolvo Ocean Race, the round the world offshore sailing race, has recruited former Sport managing director Greg Miall as commercial director.